Ad copy is written content in ads that persuades viewers to take action. It aims to grab attention, generate interest, create desire, and prompt action.
Ad Rank is Google’s way of determining the ordering of competing ads on a search engine results page (SERP). It also determines whether your ads are eligible to show at all.
Ad spend is the amount of money a company invests in advertising across various channels to promote their offerings, measured per-campaign to determine ROI and future budgets.
Advertising robot generally describes an automated software system that optimizes digital advertising campaigns, also known as “advertising automation” or “advertising bots”.
An algorithm is a set of rules that a computer program follows to solve a problem or complete a task, used in various applications like data analysis and machine learning.
Analysis is examining data to draw conclusions, identify patterns, and make decisions by breaking down information into smaller parts and interpreting results.
API stands for Application Programming Interface. It is a set of protocols, routines, and tools that enable software applications to communicate with each other and share data.
Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind, such as learning and problem-solving.
Big data is the huge amount of data generated by people, organizations, and machines that traditional processing tools can’t handle due to its complexity.
Bing is a search engine owned and operated by Microsoft. Provides search and advertising across web, images, and videos. Has rewards and advanced image search.
Boosting is a ML technique using higher weights on misclassified data to improve model performance. This helps the model to learn from its mistakes and perform better on future predictions.
Budget allocation is the division of financial resources across various areas of a company, prioritizing expected returns on investment, to optimize efficiency and profitability.
Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.
Achieving a high click-through rate is essential because it directly affects your Quality Score and how much you pay every time someone clicks your ad.
A Content Optimization System (COS) is a set of processes, techniques, and tools used to manage, optimize, and improve digital content for maximum impact.
Cost of sales used to be more popular than ROAS but is now rarely seen and primarily used in retail companies. The calculation, however, is the direct opposite.
Data is information that is collected, organized, and analyzed to generate insights and make informed decisions, and can take many forms, such as numbers, text, images, and audio.
Digital marketing leverages technology and data to promote products, engage customers, and build brand awareness through channels like search engines, social media, email, mobile apps, and websites.
Display Ads are the visual banner ads you see on advertising-supported sites. Its targeting options let you strategically show your message to potential customers at the right place and time.
By preceding keywords and instead using your actual website or a product feed for your business, Google matches users’ queries to the product type on your site or feed and shows a dynamically generated, tailored ad. This is DSA.
Enhanced cost-per-click works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website.
The expected click-through rate (eCTR) is a keyword status that measures how likely your ads will get clicked when shown for that keyword, irrespective of other ad formats that may affect the visibility of your ads.
Facebook for business is a tool for companies to connect with customers, promote products, and measure success through targeted ads, organic content, and insights.
The First Interaction Attribution Model is the opposite of the last-click attribution model, giving full credit to the first click that drove someone to your website before converting.
Fraud detection uses data analysis to identify and prevent fraudulent activities, detecting patterns that deviate from normal behavior to minimize financial losses and preserve customer trust.
Google Analytics tracks website activity such as session duration, pages per session, bounce rate, etc., of individuals using the site and the information on the traffic source.
Google Data Studio is a tool that turns your data into informative, easy-to-read, and easy-to-share customizable dashboards and reports.
You Visualize your data through highly configurable charts and tables, and it’ll make your reports interactive with viewer filters and date range controls.
The data control turns any report into a flexible template report that anyone can use to see their data.
Includes links and clickable images to create product catalogs, video libraries, and other hyperlinked content.
The Google Display Network is designed to help you find the right audience, and its targeting options let you strategically show your message to potential customers.
The primary goal of the Google Merchant Center is to allow businesses to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches.
Google Merchant feed is a file made up of a list of products that use groupings of attributes that uniquely define each of your products.
In Merchant Center, all your products will be added to a primary or a supplemental feed. Once you’ve created a feed, it can be added to any programs you’ve signed up for.
Google Shopping is a comparison-shopping engine, which is a service that allows retailers to advertise their products to searchers in a visually appealing way.
Google Tag Manager (GTM) is a tag management system that allows you to easily update measurement codes and related code fragments known as tags on your website or mobile app.
Growth loops are cyclical processes that fuel business growth by acquiring and retaining users, driving engagement, and generating referrals to create a self-sustaining ecosystem of growth.
Instagram is a social media platform that allows users to share photos and videos with followers. It has become a valuable platform for businesses looking to reach and engage with their audiences.
A landing page is a standalone web page created specifically for a marketing or advertising campaign — where a visitor “lands” after they click a link.
Machine learning is an application of artificial intelligence that allows the AI System to learn from the environment automatically and applies that learning to make better decisions.
The marketing funnel is a visual representation of the stages a customer goes through when considering, evaluating, and making a purchase, including awareness, interest, decision, and action.
Meta Ads are advertisements created using metadata, machine learning, and artificial intelligence to personalize content based on user preferences and behavior.
Keep your budget under control by adjusting it to the average amount of days in the month, then making sure that your daily budget is a reasonable amount.
My Client Center, commonly known as an MCC, is an overall account used to manage multiple Google Ads accounts without constantly logging in and out of each Google Ads account.
Negative keywords are terms that advertisers use to prevent their ads from appearing to users searching for those keywords, improving targeting and preventing irrelevant clicks.
Identifying and categorizing patterns or features within data using algorithms or heuristics, used in image and speech recognition, and natural language processing.
Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.
Promotion extensions can add more value to your Search Network text ads by highlighting your sales and promotions for people searching for the best deals your business offers.
A search engine is a software system that retrieves relevant information from its database when users enter keywords or phrases. Popular examples include Google, Bing, and Yahoo.
Search Engine Marketing (SEM) is the act of using paid strategies to increase search visibility. With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs).
The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.
YouTube ads are video ads that appear before, during, or after YouTube videos, reaching targeted audiences based on demographics, interests, and behaviors, to drive brand awareness and engagement.