The e-commerce reports allow you to analyze your site’s or app’s purchase activity. You can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data.

The overview report lets you see the overall state of your business and provides three categories of related metrics:

  • Revenue and Conversion Rate
  • Revenue (the total revenue from your e-commerce transactions, which may include tax and shipping)
  • Ecommerce Conversion Rate (the percentage of sessions that resulted in an e-commerce transaction)
  • Transactions (the total number of completed transactions on your site)
  • Average Order Value (the average value of each order)
  • Average Quantity (the average Quantity of products sold per transaction)

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