Microsoft Ads is a search advertising platform developed by Microsoft, formerly known as Bing Ads. It allows businesses to create and run ads that appear on Bing, Yahoo, and other search engines, as well as across Microsoft’s various platforms, including MSN, Skype, and Microsoft Edge.
Microsoft Ads offers various targeting options to help advertisers reach their desired audience, including location, demographics, device type, and more. It also provides detailed analytics and reporting tools to help advertisers track the performance of their campaigns and optimize their ad spend.
The platform offers various ad formats, including text, image, and video ads, and allows advertisers to customize their ad appearance and messaging to align with their brand and marketing objectives.
Overall, Microsoft Ads is a valuable tool for businesses looking to reach a broader audience and increase their online visibility. It provides a cost-effective way to reach potential customers, drive website traffic, and generate leads and sales.