Dance to the algorithms!
Our philosophy is not to make better algorithms than Google and other tech developers but to use their algorithms to the max and make sure they have all the data they need to boost your advertising.
In other words, we’ll help Google outperform Google.
We’ve got you covered
Bye bye
Ad Manager
A lot is already automated within Google, but your accounts still need some tender love to peak their performance. Let our robot take care of all the tedious details crucial to your campaign’s success.
So, free up your resources and apply them where they’ll have the most impact.
The tedious details:
- Budget management
- Search query evaluation
- Extensive keyword generation
- Feed creation and management
- Ad copy optimization
- Quality score optimization
- Website inventory mirrroring ads campaigns
- Audience creation and targeting
- Attribution
Search
Our robot analyzes millions of keywords continuously and never stops. It’s also trend-sensitive and picks up new and seasonal keywords automatically. Where we’re going, you won’t need spreadsheets.
- Create DSA feed with ad groups that mirror your site
- Scrape site for content and updates (e.g. pricing, sizes, and stock)
- Generic search and brand keyword generation based on your site
- Ad copy insertion from your site
- Evaluate all search terms
Performance max
Our robot will help you automate the entire process of finding the best combinations of audiences, based on your products, images, texts or videos for your ads. Top up your Performance Max campaign with Standard Shopping for even better conversion.
- Maximize the number of asset groups related to budget and audiences
- Create up to 100 asset groups per campaign
- Doesn't canabalize on other campaign types
- Show your ads on Maps, Search, YouTube, Display, Discovery, and Gmail
Standard shopping
Google doesn’t risk anything on automated campaigns in its attempt to focus on performance, but may not show them if the performance is too low. The solution for this is to drive a catch-all campaign that is not built on audience-first data. Performance Max doesn’t serve products with our data, standard shopping is used to get the first clicks.
- A catch-all campaign not built on audience-first data
- Campaign type supporting performance max
- Wild-card testing for products
- Ensure visibility on highly related products
YouTube & Display
Be visible on more channels using the same strengths of automation that we offer on all other channels. Display can be a powerful upper funnel channel for those who need it, while video content can engage users more effectively.
- Populate remarketing lists
- Gather clicks on your highly prioritized audiences
- Automatic budget management
CRAWL, PUBLISH, OPTIMIZE, REPEAT
The perpetual wheel of optimization
Amanda AI optimizes your digital marketing with its smart algorithms in a three-step process. All day. Every day. Set your advertising budget and let our AI robot do everything else.
