Cost of sale

Cost of sales, or COS, shouldn’t be confused with Content Optimization System (also the acronym COS).

Cost of sales used to be more popular than ROAS but is now rarely seen and primarily used in retail companies.

The calculation, however, is the direct opposite of ROAS. You’ll have to divide the cost with the campaign’s revenue to get the COS.

Example: Your local store for outdoor wear has been running a campaign with an ad spend of 100$. That campaign generated revenue of 410$.

100 / 410 = 0,24

The COS of that campaign is 24%.

Marketing

Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.

Chatbots

Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.