An impression is counted each time your ad is shown on a search result page or other sites. Each time your ad appears on, let’s say, Google or Meta, it’s counted as one impression. In some cases, only a section of your ad may be shown.

For example, in Google Maps, your business name and location may only be shown, or your business name and the first line of your ad copy.

You’ll sometimes see the short form “Impr” in your account showing the number of impressions for your ad.

Related content


The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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