Food for thought

Paid search is an essential part of a modern marketing strategy. However, lots of marketing teams get it wrong. If you’re tired of throwing money down the drain, this article will show you what you’re getting wrong and what you can do about it.

Investing in a content marketing strategy is a good idea. But only if it’s generating revenue. Here’s how you can track your content strategies’ impact on your bottom line and understand or improve its performance.

Business-to-business (B2B) and business-to-consumer (B2C) products often take different marketing approaches. The thinking goes that the target audiences are so unalike that they require unique messaging.

Many businesses struggle to get results from paid search because they excessively or exclusively bid on brand keywords. This article will show you why you need to target generic keywords instead.

The Iceberg Effect can hurt the profitability of your PPC ads because you end up paying for irrelevant search terms. But what role does copy play in the phenomenon? Let’s find out.

The Iceberg Effect is perhaps most pronounced when it comes to driving up the costs of PPC ads. However, the phenomenon can hurt all your Search Engine Marketing (SEM) efforts.

Generative AI might be grabbing all the attention lately, but it’s not the only type of AI in town. Let’s look at some more traditional types of AI and explore their impact on the world.

Marketing personas have been a mainstay of audience targeting for years. But that’s the problem; they’re starting to feel kind of old-fashioned and out of touch with how people actually buy goods. Let’s take a look.

Paid search is an essential part of a modern marketing strategy. However, lots of marketing teams get it wrong. If you’re tired of throwing money down the drain, this article will show you what you’re getting wrong and what you can do about it.

AI-powered bidding automates and optimizes how much you pay for ad placements. The process will save you a lot of time and money compared to manual bidding. But how does it work? Let’s find out.

Investing in a content marketing strategy is a good idea. But only if it’s generating revenue. Here’s how you can track your content strategies’ impact on your bottom line and understand or improve its performance.

Rising costs have become a fact of life in recent years. With stubborn inflation, marketing teams need to consider how rising costs will shape consumer behavior in the foreseeable future. This article will provide you with the insights you need.

You may think you know about AI, but what about machine learning? Often, the two are confused. What you think is AI may be machine learning getting the job done in everything from email filtering to speech recognition and more. Let’s look at machine learning, AI and how it’s all related.

Runaway energy prices are pushing many global and European countries toward a recession. However, focusing on performance KPIs like ROAS and ROI can ensure you’re driving revenue while others panic.

Google’s automated bid strategies adjust what you pay for each ad based on the likelihood of clicks or conversions. But how can you optimize its efficiency? Let’s find out.

​Although many companies are moving towards social media, TV advertising remains an effective form of marketing. And with Netflix starting to roll out ads in several markets, they serve as a clear example to businesses that commercial ads are here to stay.

Marketing costs and competition are rising, and attribution is getting harder without third-party cookies. Brands have a choice: work harder or work smarter. 2023 will be the year when digital ads get smart.

Artificial intelligence (AI) has revolutionized marketing and advertising. At Amanda AI, we’ve been helping businesses optimize their digital marketing through automated audience targeting, creatives, and behavioral analysis — and achieving spectacular results.

The Iceberg Effect happens when the search terms your ad appears for are much larger than your PPC keywords list. Read on to learn more about why it happens and how to fix it.

With a recession looming in Sweden and the EU, consumer spending will drop. Marketers need to concentrate on the metric that matters: ROI.

If you’ve ever had to search for something online, you’ve probably used Google. It’s the go-to for most people. But have you ever thought there might be a better solution? Enter Bing.

Bing is Europe’s second favorite internet browser. However, many businesses ignore the potential of Microsoft Ads to reach new audiences. Here is why Bing is so underrated.

Google, Facebook, and Instagram ads dominate the marketing conversation. But Microsoft Ads are worth your consideration if you want to reduce CPC and benefit from advertisements on Outlook, MSN, AOL, Yahoo, and Bing.

Voice search continues to grow in both volume and relevance. So, how can you optimize your SEM to meet this trend? The answer lies in using Technical SEO, keyword research, conversational content, and AI.

Apple will launch the iOS17 update in mid-September. Aside from the usual excitement about new features, there are some things that marketing teams need to know about. Let’s take a look.

The Swedish Chamber of Commerce released its eCommerce indicator for May 2023, and the numbers look sad. However, the total number of accounts that we manage saw a 20% increase in conversion value during the same period.

Last week, at Meta’s Performance Marketing Summit, Meta introduced an update to their Performance 5 Framework — a list of five actionable best practices to increase performance on their ad platform. So we asked our Meta mastermind, Fredrika, for her opinion on the update.

Digital marketing is a broad term that takes in many different campaign types. So how do you decide where you should invest your budget? Let’s look at the different ad campaign types available and see which ones convert the best in 2023.

You can use ChatGPT to help your marketing in several ways. However, getting the best results requires taking some time to understand the prompts. Here are a few things you can try.

Competing for Google Ad space is getting more challenging by the day. If you want to stay ahead of the curve, you need all the help you can get. Thankfully, that’s precisely what AI-powered Google Ads optimization tools like Amanda AI were designed to do.

AI is revolutionizing healthcare, manufacturing, finance, and the military. But what about marketing? Thankfully, there are many ways that AI can help you spread the word to your target audience quicker, better, and cheaper.

eCommerce revenues are down in real terms once you factor in high inflation. Companies must find ways to beat the market; AI ads offer them the path to compensate for the loss of relative earnings.

The rise of ChatGPT has sparked a skirmish for artificial intelligence tools among Big Tech Players. AI investments and announcements of conversational AI models are occurring at a rapid rate. But which companies will bring the most value to their customers and win the AI war?

eCommerce revenues are down in real terms once you factor in high inflation. Companies must find ways to beat the market; AI ads offer them the path to compensate for the loss of relative earnings.

AI has dominated social news feeds since the release of ChatGPT. It’s led to many exciting proclamations about machine intelligence, with many commentators believing ChatGPT can understand language. But can’t it? Let’s explore what AI is and what it can do.

Everybody has been talking about ChatGPT lately, but right now, we’re more concerned with what ChatGPT has been saying about Amanda AI.

Everyone wants their digital marketing to be cheaper or better. But which is better, manual or automated? Let’s find out.

Black Friday represents the beginning of the Christmas shopping season. As a result, it is a day when many companies offer a wide array of deals, guaranteeing the season’s lowest prices. Many businesses are compelled to spend lots of money on Black Friday ads to attract more customers.

As third-party data becomes a thing of the past, what steps can you take to determine advertising budget allocation? It could be time to welcome back Marketing Mix Modeling (MMM).

The cookie is dead. Apple delivered the blows that left it in a critical condition. And now Google is about to turn off the life machine.

Customer frustration caused by viewing the same ads over and over again is known as ad fatigue, and yes, it is a thing. But since marketers need hard facts and stats to base their strategies on, let’s look at what the stats say.

An effective and high-performing content funnel covers everything your target audience needs to convert. But how do you know you’ve covered all the bases? The answer is by running a content gap analysis.

Retargeting lists help brands improve advertising effectiveness by focusing on prospects previously engaged with your website, app, or social accounts. Let’s explore how they can help you get the maximum from your ad budget.

If you’re looking for a new channel to supplement your current Google and Meta campaigns, WhatsApp and email marketing are worth exploring. Let’s look at ten different facts so you can compare them both and decide for yourself.

Bing vs. Google? How about both? If you’re like most, you’re probably already on Google Ads, but what about Microsoft Bing?

YouTube is a hugely popular and engaging social media channel. It offers marketers a way to reach massive, well-defined audiences with various ad formats that can significantly boost awareness and sales.

Retargeting is a great way to engage users who have previously visited your website or app. The beauty of this strategy is that you target ads at people who are already interested in your product or service.

E-Commerce sales have grown dramatically over the last decade. At the start of 2010, they accounted for around 5% of total product sales.

In this article, we’ll go over what considerations you need to make before you decide to bid on your own brand.

There are an endless amount of KPIs that you can monitor for your business. But which ones can tell you the most about your performance? Let’s explore the nine most important KPIs that you need to track.

Long-tail keywords can help you find targeted traffic for your Google Ad campaigns. Marketers should make them part of their search strategy to boost conversions, revenue, ranking, and ad relevance.

Audits are a great way to ensure your Meta Ads run as efficiently as possible. Analyzing campaigns helps you understand what works and what doesn’t and allows you to unearth trends to power your sales and marketing.

Haven’t started your ad campaigns for the holidays? No worries! To help you get started, we’ll discuss a few ways to optimize your ads this holiday season with more relevant ad placements, better return on ad spend, and hit your December goals with ease.

Google Ads and Meta Ads are both great for marketing and advertising. However, if you use them together, you can boost your sales, leads, and revenue.

Buying ads can help you acquire customers and boost revenues. However, you can only maximize their effectiveness if you understand Google’s different types of ads and what they can help you achieve.

Marketing and advertising are essential parts of driving revenue. But we’ve all got a budget. Finding the best way to divide your budget is key to maximizing return on investment.

A/B testing is an excellent way to improve your content, boost your conversion rates, and ensure you spend your ad budget wisely. But how can you run an A/B test that will give you accurate insights?

A Google Ads account audit is a great way to ensure you’re hitting your targets and using ad spend wisely. But what are the seven steps to take to unlock your ad performance?

Generating valuable content is essential for any SEO strategy. But how can you be sure that the content you produce covers all the topics and concepts that your prospects desire? One of the best options is to perform a content gap analysis.

In an ideal world, we’d just set up our Facebook Ad Account and just let it do its work. But, sadly, this isn’t an ideal world. If you want your Facebook Ads Account to get results, you need to regularly perform audits to understand what’s working and what’s not and discover exciting new opportunities.

When a consumer makes a purchase online, their path to get there is rarely straightforward. In fact, it usually takes an average of eight touchpoints to make a sale. These touchpoints include anything from ads, content marketing, social media comments, or any other interaction with your brand.

In the world of search engine optimization (SEO) and advertising, increasing your share of search is all the rage these days. But what the heck does that mean?! Great question. Let’s straighten out some question marks.

Backlink building can be a good SEO strategy to increase your website’s visibility and reach more people. But how do you go about it?

The AAARR framework allows brands to break down the buyer’s journey into distinct phases. Because each phase has its own metrics, this process increases the accessibility of the audit process and helps brands remedy any friction that is hurting revenue.

High-performing retargeting strategies of the past are being affected by the removal of third-party cookies. What does that mean for marketing teams, and can they find ways to recover?

As marketing budgets get slashed, marketing teams need to find a way to do more with less. One good place to start is by getting a better ROI on your Meta Ads budget. Here are some tips on how you can do it.

Recessions pressure marketing teams to justify their spending and budgets. However, more precise and cost-efficient solutions can help advertisers produce better results. Our automated advertising robot is here to help you get out of your marketing slump.

Meta Ads are a popular choice for digital marketers. The platform offers incredible reach and quick results and is suitable for B2B and B2C advertising. However, Meta has lost some ground over the last few years regarding conversion tracking and attribution.

Sales and marketing campaigns use a lot of different channels to reach audiences. With so many touchpoints in a conversion, it’s challenging to know which ones were instrumental in influencing a sale or a lead.

Third-party cookies made attribution easy to measure. However, the marketing landscape is changing as Google Chrome and Apple phase out cookies. So how can brands know how effective their campaigns are? Where will they generate the data that is crucial to improving their marketing?

Almost every business uses some form of sales funnel to market and sell its goods. A sales funnel represents the different stages a customer goes through before buying a product.

Sales funnels have been one of the most popular growth frameworks for many years. However, increased competition and technological advances have led many marketers to look at new models to help them achieve explosive growth. Enter growth loops.

Good content marketing is an excellent long-term strategy to steer potential customers to your landing page. However, it’s just one part of the equation. You can drive incredible amounts of traffic, but if it doesn’t convert, your efforts will be for nothing.

Scaling your ads is one of the most important things to do when trying to grow your business. It’s not a one size fits all approach, but if your ads aren’t delivering the results you want, these seven tips could head you in the right direction.

Unless you are selling very niche products or don’t have that much competition, it can be hard to find keywords with large search volumes that have low competition.

Amanda AI for Meta is an extension of our existing Google Ads offer. It allows marketing teams to enhance conversions over the two most popular internet ad networks.

As of September 1, we offer Bing as part of our portfolio of channels to use with Amanda AI.

Performance Max is a new type of conversion-based campaign that is designed to help you get more conversions across all Google channels such as YouTube, Display, Search, Discover, Gmail, and Maps. With Performance Max, advertisers can create a single campaign that reaches all the different types of people who are looking to buy.