Food for thought

Latest

Latest

Marketing costs and competition are rising, and attribution is getting harder without third-party cookies. Brands have a choice: work harder or work smarter. 2023 will be the year when digital ads get smart.
Black Friday represents the beginning of the Christmas shopping season. As a result, it is a day when many companies offer a wide array of deals, guaranteeing the season’s lowest prices. Many businesses are compelled to spend lots of money on Black Friday ads to attract more customers.
Haven’t started your ad campaigns for the holidays? No worries! To help you get started, we’ll discuss a few ways to optimize your ads this holiday season with more relevant ad placements, better return on ad spend, and hit your December goals with ease.
Google Ads and Meta Ads are both great for marketing and advertising. However, if you use them together, you can boost your sales, leads, and revenue.
Buying ads can help you acquire customers and boost revenues. However, you can only maximize their effectiveness if you understand Google’s different types of ads and what they can help you achieve.

Expert insights

Expert insights

Marketing costs and competition are rising, and attribution is getting harder without third-party cookies. Brands have a choice: work harder or work smarter. 2023 will be the year when digital ads get smart.
Artificial intelligence (AI) has revolutionized marketing and advertising. At Amanda AI, we’ve been helping businesses optimize their digital marketing through automated audience targeting, creatives, and behavioral analysis — and achieving spectacular results.
The Iceberg Effect happens when the search terms your ad appears for are much larger than your PPC keywords list. Read on to learn more about why it happens and how to fix it.
With a recession looming in Sweden and the EU, consumer spending will drop. Marketers need to concentrate on the metric that matters: ROI.
If you’ve ever had to search for something online, you’ve probably used Google. It’s the go-to for most people. But have you ever thought there might be a better solution? Enter Bing.

Growth

Growth

Meta Ads are a popular choice for digital marketers. The platform offers incredible reach and quick results and is suitable for B2B and B2C advertising. However, Meta has lost some ground over the last few years regarding conversion tracking and attribution.
Sales and marketing campaigns use a lot of different channels to reach audiences. With so many touchpoints in a conversion, it’s challenging to know which ones were instrumental in influencing a sale or a lead.
Third-party cookies made attribution easy to measure. However, the marketing landscape is changing as Google Chrome and Apple phase out cookies. So how can brands know how effective their campaigns are? Where will they generate the data that is crucial to improving their marketing?
Almost every business uses some form of sales funnel to market and sell its goods. A sales funnel represents the different stages a customer goes through before buying a product.
Sales funnels have been one of the most popular growth frameworks for many years. However, increased competition and technological advances have led many marketers to look at new models to help them achieve explosive growth. Enter growth loops.

Industry trends

Industry trends

Black Friday represents the beginning of the Christmas shopping season. As a result, it is a day when many companies offer a wide array of deals, guaranteeing the season’s lowest prices. Many businesses are compelled to spend lots of money on Black Friday ads to attract more customers.
As third-party data becomes a thing of the past, what steps can you take to determine advertising budget allocation? It could be time to welcome back Marketing Mix Modeling (MMM).
The cookie is dead. Apple delivered the blows that left it in a critical condition. And now Google is about to turn off the life machine.
Customer frustration caused by viewing the same ads over and over again is known as ad fatigue, and yes, it is a thing. But since marketers need hard facts and stats to base their strategies on, let’s look at what the stats say.

Know-how

Know-how

Haven’t started your ad campaigns for the holidays? No worries! To help you get started, we’ll discuss a few ways to optimize your ads this holiday season with more relevant ad placements, better return on ad spend, and hit your December goals with ease.
Google Ads and Meta Ads are both great for marketing and advertising. However, if you use them together, you can boost your sales, leads, and revenue.
Buying ads can help you acquire customers and boost revenues. However, you can only maximize their effectiveness if you understand Google’s different types of ads and what they can help you achieve.
Marketing and advertising are essential parts of driving revenue. But we’ve all got a budget. Finding the best way to divide your budget is key to maximizing return on investment.
A/B testing is an excellent way to improve your content, boost your conversion rates, and ensure you spend your ad budget wisely. But how can you run an A/B test that will give you accurate insights?

Product

Product

As of September 1, we offer Bing as part of our portfolio of channels to use with Amanda AI.
Performance Max is a new type of conversion-based campaign that is designed to help you get more conversions across all Google channels such as YouTube, Display, Search, Discover, Gmail, and Maps. With Performance Max, advertisers can create a single campaign that reaches all the different types of people who are looking to buy.

Strategy

Strategy

Bing vs. Google? How about both? If you’re like most, you’re probably already on Google Ads, but what about Microsoft Bing?
YouTube is a hugely popular and engaging social media channel. It offers marketers a way to reach massive, well-defined audiences with various ad formats that can significantly boost awareness and sales.
Retargeting is a great way to engage users who have previously visited your website or app. The beauty of this strategy is that you target ads at people who are already interested in your product or service.
E-Commerce sales have grown dramatically over the last decade. At the start of 2010, they accounted for around 5% of total product sales.
In this article, we’ll go over what considerations you need to make before you decide to bid on your own brand.

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