Blog - Amanda AI

Latest

March 20, 2023
zemika
– Industry trends

9 Exciting Ways That AI Can Boost Your Marketing

AI is revolutionizing healthcare, manufacturing, finance, and the military. But what about marketing? Thankfully, there are many ways that AI can help you spread the word to your target audience quicker, better, and cheaper.

March 15, 2023
Amanda AI
– Expert insights

Machine Learning: A Beginner’s Guide

You may think you know about AI, but what about machine learning? Often, the two are confused. What you think is AI may be machine learning getting the job done in everything from email filtering to speech recognition and more. Let’s look at machine learning, AI and how it’s all related.

March 13, 2023
Amanda AI
– Industry trends

eCommerce revenues are on the decline — using AI for ads can help you beat the trend

eCommerce revenues are down in real terms once you factor in high inflation. Companies must find ways to beat the market; AI ads offer them the path to compensate for the loss of relative earnings.

March 13, 2023
Amanda AI
– Product

Everything you need to know about Amanda AI for Meta

Amanda AI for Meta is an extension of our existing Google Ads offer. It allows marketing teams to enhance conversions over the two most popular internet ad networks.

March 10, 2023
– Growth

How will your remarketing strategy be affected by the removal of 3rd party cookies?

High-performing remarketing strategies of the past are being affected by the removal of third-party cookies. What does that mean for marketing teams, and can they find ways to recover?

Expert insights

March 15, 2023
Amanda AI
– Expert insights

Machine Learning: A Beginner’s Guide

February 20, 2023
Amanda AI
– Expert insights

How to run Meta Ads in a recession

Runaway energy prices are pushing many global and European countries toward a recession. However, focusing on performance KPIs like ROAS and ROI can ensure you’re driving revenue while others panic.

December 12, 2022
Amanda AI
– Expert insights

How to optimize Google’s automated bid strategies

Google’s automated bid strategies adjust what you pay for each ad based on the likelihood of clicks or conversions. But how can you optimize its efficiency? Let’s find out.

December 9, 2022
Amanda AI
– Expert insights

How TV continues to play a strong role in modern marketing

Although many companies are moving towards social media, TV advertising remains an effective form of marketing. And with Netflix starting to roll out ads in several markets, they serve as a clear example to businesses that commercial ads are here to stay.

November 28, 2022
– Expert insights

2023: The year digital ads get smart

Marketing costs and competition are rising, and attribution is getting harder without third-party cookies. Brands have a choice: work harder or work smarter. 2023 will be the year when digital ads get smart.

Growth

March 10, 2023
Amanda AI
– Growth

How will your remarketing strategy be affected by the removal of 3rd party cookies?

High-performing remarketing strategies of the past are being affected by the removal of third-party cookies. What does that mean for marketing teams, and can they find ways to recover?

February 17, 2023
Amanda AI
– Growth

How to manage your Meta Ads budget for better ROI

As marketing budgets get slashed, marketing teams need to find a way to do more with less. One good place to start is by getting a better ROI on your Meta Ads budget. Here are some tips on how you can do it.

February 13, 2023
Amanda AI
– Growth

Why you should use an automated robot for your ads in the recession

Recessions pressure marketing teams to justify their spending and budgets. However, more precise and cost-efficient solutions can help advertisers produce better results. Our automated advertising robot is here to help you get out of your marketing slump.

October 19, 2022
Amanda AI
– Growth

Is Meta really a performance-driven channel?

Meta Ads are a popular choice for digital marketers. The platform offers incredible reach and quick results and is suitable for B2B and B2C advertising. However, Meta has lost some ground over the last few years regarding conversion tracking and attribution.

October 17, 2022
– Growth

Attribution models you should know about (and leave in the past)

Sales and marketing campaigns use a lot of different channels to reach audiences. With so many touchpoints in a conversion, it’s challenging to know which ones were instrumental in influencing a sale or a lead.

Industry trends

March 20, 2023
zemika
– Industry trends

9 Exciting Ways That AI Can Boost Your Marketing

March 13, 2023
Amanda AI
– Industry trends

eCommerce revenues are on the decline — using AI for ads can help you beat the trend

eCommerce revenues are down in real terms once you factor in high inflation. Companies must find ways to beat the market; AI ads offer them the path to compensate for the loss of relative earnings.

February 16, 2023
Amanda AI
– Industry trends

The big tech AI war has officially started… and why it’s a good thing

The rise of ChatGPT has sparked a skirmish for artificial intelligence tools among Big Tech Players. AI investments and announcements of conversational AI models are occurring at a rapid rate. But which companies will bring the most value to their customers and win the AI war?

February 14, 2023
Amanda AI
– Industry trends

Beat the trend of declining revenues by advertising with AI

eCommerce revenues are down in real terms once you factor in high inflation. Companies must find ways to beat the market; AI ads offer them the path to compensate for the loss of relative earnings.

January 31, 2023
– Industry trends

What is AI, and is ChatGPT truly intelligent?

AI has dominated social news feeds since the release of ChatGPT. It’s led to many exciting proclamations about machine intelligence, with many commentators believing ChatGPT can understand language. But can’t it? Let’s explore what AI is and what it can do.

Know-how

November 23, 2022
Amanda AI
– Know-how

5 tips to optimize your holiday ads

Haven’t started your ad campaigns for the holidays? No worries! To help you get started, we’ll discuss a few ways to optimize your ads this holiday season with more relevant ad placements, better return on ad spend, and hit your December goals with ease.

October 25, 2022
Amanda AI
– Know-how

How to use Google and Meta together for more sales

Google Ads and Meta Ads are both great for marketing and advertising. However, if you use them together, you can boost your sales, leads, and revenue.

October 25, 2022
Amanda AI
– Know-how

A helpful guide to buying ads

Buying ads can help you acquire customers and boost revenues. However, you can only maximize their effectiveness if you understand Google’s different types of ads and what they can help you achieve.

October 6, 2022
Amanda AI
– Know-how

How to get the most out of your marketing spend

Marketing and advertising are essential parts of driving revenue. But we’ve all got a budget. Finding the best way to divide your budget is key to maximizing return on investment.

August 24, 2022
– Know-how

How to run a proper A/B test

A/B testing is an excellent way to improve your content, boost your conversion rates, and ensure you spend your ad budget wisely. But how can you run an A/B test that will give you accurate insights?

Product

March 13, 2023
Amanda AI
– Product

Everything you need to know about Amanda AI for Meta

Amanda AI for Meta is an extension of our existing Google Ads offer. It allows marketing teams to enhance conversions over the two most popular internet ad networks.

September 5, 2022
Amanda AI
– Product

Bing that thing: introducing Amanda AI for Bing

As of September 1, we offer Bing as part of our portfolio of channels to use with Amanda AI.

August 24, 2022
– Product

The next generation in automation: Performance Max

Performance Max is a new type of conversion-based campaign that is designed to help you get more conversions across all Google channels such as YouTube, Display, Search, Discover, Gmail, and Maps. With Performance Max, advertisers can create a single campaign that reaches all the different types of people who are looking to buy.

Strategy

September 7, 2022
Amanda AI
– Strategy

How Bing can have impact on your Google ads

Bing vs. Google? How about both? If you’re like most, you’re probably already on Google Ads, but what about Microsoft Bing?

June 10, 2022
Amanda AI
– Strategy

Are YouTube ads an underrated marketing channel?

YouTube is a hugely popular and engaging social media channel. It offers marketers a way to reach massive, well-defined audiences with various ad formats that can significantly boost awareness and sales.

May 17, 2022
Amanda AI
– Strategy

Creating a successful retargeting strategy

Retargeting is a great way to engage users who have previously visited your website or app. The beauty of this strategy is that you target ads at people who are already interested in your product or service.