Food for thought

Latest

Latest

AI is revolutionizing healthcare, manufacturing, finance, and the military. But what about marketing? Thankfully, there are many ways that AI can help you spread the word to your target audience quicker, better, and cheaper.
You may think you know about AI, but what about machine learning? Often, the two are confused. What you think is AI may be machine learning getting the job done in everything from email filtering to speech recognition and more. Let’s look at machine learning, AI and how it’s all related.
eCommerce revenues are down in real terms once you factor in high inflation. Companies must find ways to beat the market; AI ads offer them the path to compensate for the loss of relative earnings.
Amanda AI for Meta is an extension of our existing Google Ads offer. It allows marketing teams to enhance conversions over the two most popular internet ad networks.
High-performing remarketing strategies of the past are being affected by the removal of third-party cookies. What does that mean for marketing teams, and can they find ways to recover?

Expert insights

Expert insights

You may think you know about AI, but what about machine learning? Often, the two are confused. What you think is AI may be machine learning getting the job done in everything from email filtering to speech recognition and more. Let’s look at machine learning, AI and how it’s all related.
Runaway energy prices are pushing many global and European countries toward a recession. However, focusing on performance KPIs like ROAS and ROI can ensure you’re driving revenue while others panic.
Google’s automated bid strategies adjust what you pay for each ad based on the likelihood of clicks or conversions. But how can you optimize its efficiency? Let’s find out.
​Although many companies are moving towards social media, TV advertising remains an effective form of marketing. And with Netflix starting to roll out ads in several markets, they serve as a clear example to businesses that commercial ads are here to stay.
Marketing costs and competition are rising, and attribution is getting harder without third-party cookies. Brands have a choice: work harder or work smarter. 2023 will be the year when digital ads get smart.
High-performing remarketing strategies of the past are being affected by the removal of third-party cookies. What does that mean for marketing teams, and can they find ways to recover?
As marketing budgets get slashed, marketing teams need to find a way to do more with less. One good place to start is by getting a better ROI on your Meta Ads budget. Here are some tips on how you can do it.
Recessions pressure marketing teams to justify their spending and budgets. However, more precise and cost-efficient solutions can help advertisers produce better results. Our automated advertising robot is here to help you get out of your marketing slump.
Meta Ads are a popular choice for digital marketers. The platform offers incredible reach and quick results and is suitable for B2B and B2C advertising. However, Meta has lost some ground over the last few years regarding conversion tracking and attribution.
Sales and marketing campaigns use a lot of different channels to reach audiences. With so many touchpoints in a conversion, it’s challenging to know which ones were instrumental in influencing a sale or a lead.

Industry trends

Industry trends

AI is revolutionizing healthcare, manufacturing, finance, and the military. But what about marketing? Thankfully, there are many ways that AI can help you spread the word to your target audience quicker, better, and cheaper.
eCommerce revenues are down in real terms once you factor in high inflation. Companies must find ways to beat the market; AI ads offer them the path to compensate for the loss of relative earnings.
The rise of ChatGPT has sparked a skirmish for artificial intelligence tools among Big Tech Players. AI investments and announcements of conversational AI models are occurring at a rapid rate. But which companies will bring the most value to their customers and win the AI war?
eCommerce revenues are down in real terms once you factor in high inflation. Companies must find ways to beat the market; AI ads offer them the path to compensate for the loss of relative earnings.
AI has dominated social news feeds since the release of ChatGPT. It’s led to many exciting proclamations about machine intelligence, with many commentators believing ChatGPT can understand language. But can’t it? Let’s explore what AI is and what it can do.

Know-how

Know-how

Haven’t started your ad campaigns for the holidays? No worries! To help you get started, we’ll discuss a few ways to optimize your ads this holiday season with more relevant ad placements, better return on ad spend, and hit your December goals with ease.
Google Ads and Meta Ads are both great for marketing and advertising. However, if you use them together, you can boost your sales, leads, and revenue.
Buying ads can help you acquire customers and boost revenues. However, you can only maximize their effectiveness if you understand Google’s different types of ads and what they can help you achieve.
Marketing and advertising are essential parts of driving revenue. But we’ve all got a budget. Finding the best way to divide your budget is key to maximizing return on investment.
A/B testing is an excellent way to improve your content, boost your conversion rates, and ensure you spend your ad budget wisely. But how can you run an A/B test that will give you accurate insights?

Product

Product

Amanda AI for Meta is an extension of our existing Google Ads offer. It allows marketing teams to enhance conversions over the two most popular internet ad networks.
As of September 1, we offer Bing as part of our portfolio of channels to use with Amanda AI.
Performance Max is a new type of conversion-based campaign that is designed to help you get more conversions across all Google channels such as YouTube, Display, Search, Discover, Gmail, and Maps. With Performance Max, advertisers can create a single campaign that reaches all the different types of people who are looking to buy.

Strategy

Strategy

Bing vs. Google? How about both? If you’re like most, you’re probably already on Google Ads, but what about Microsoft Bing?
YouTube is a hugely popular and engaging social media channel. It offers marketers a way to reach massive, well-defined audiences with various ad formats that can significantly boost awareness and sales.
Retargeting is a great way to engage users who have previously visited your website or app. The beauty of this strategy is that you target ads at people who are already interested in your product or service.
E-Commerce sales have grown dramatically over the last decade. At the start of 2010, they accounted for around 5% of total product sales.
In this article, we’ll go over what considerations you need to make before you decide to bid on your own brand.

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