Food for thought

Latest

Latest

With a recession looming in Sweden and the EU, consumer spending will drop. Marketers need to concentrate on the metric that matters: ROI.
Almost every business uses some form of sales funnel to market and sell its goods. A sales funnel represents the different stages a customer goes through before buying a product.
If you’ve ever had to search for something online, you’ve probably used Google. It’s the go-to for most people. But have you ever thought there might be a better solution? Enter Bing.
Bing vs. Google? How about both? If you’re like most, you’re probably already on Google Ads, but what about Microsoft Bing?
Bing is Europe’s second favorite internet browser. However, many businesses ignore the potential of Microsoft Ads to reach new audiences. Here is why Bing is so underrated.

Expert insights

Expert insights

With a recession looming in Sweden and the EU, consumer spending will drop. Marketers need to concentrate on the metric that matters: ROI.
If you’ve ever had to search for something online, you’ve probably used Google. It’s the go-to for most people. But have you ever thought there might be a better solution? Enter Bing.
Bing is Europe’s second favorite internet browser. However, many businesses ignore the potential of Microsoft Ads to reach new audiences. Here is why Bing is so underrated.
Google, Facebook, and Instagram ads dominate the marketing conversation. But Microsoft Ads are worth your consideration if you want to reduce CPC and benefit from advertisements on Outlook, MSN, AOL, Yahoo, and Bing.
The modern digital landscape is comprised of many types of consumers. Even niche products or services appeal to diverse market segments. If businesses want to maximize revenues, they need to understand more than just who makes up their audience — they also need to get to grips with their digital behaviors.

Growth

Growth

Almost every business uses some form of sales funnel to market and sell its goods. A sales funnel represents the different stages a customer goes through before buying a product.
Sales funnels have been one of the most popular growth frameworks for many years. However, increased competition and technological advances have led many marketers to look at new models to help them achieve explosive growth. Enter growth loops.
Good content marketing is an excellent long-term strategy to steer potential customers to your landing page. However, it’s just one part of the equation. You can drive incredible amounts of traffic, but if it doesn’t convert, your efforts will be for nothing.
Scaling your ads is one of the most important things to do when trying to grow your business. It’s not a one size fits all approach, but if your ads aren’t delivering the results you want, these seven tips could head you in the right direction.
Unless you are selling very niche products or don’t have that much competition, it can be hard to find keywords with large search volumes that have low competition.

Industry trends

Industry trends

As third-party data becomes a thing of the past, what steps can you take to determine advertising budget allocation? It could be time to welcome back Marketing Mix Modeling (MMM).
The cookie is dead. Apple delivered the blows that left it in a critical condition. And now Google is about to turn off the life machine.
Customer frustration caused by viewing the same ads over and over again is known as ad fatigue, and yes, it is a thing. But since marketers need hard facts and stats to base their strategies on, let’s look at what the stats say.

Know-how

Know-how

A/B testing is an excellent way to improve your content, boost your conversion rates, and ensure you spend your ad budget wisely. But how can you run an A/B test that will give you accurate insights?
A Google Ads account audit is a great way to ensure you’re hitting your targets and using ad spend wisely. But what are the seven steps to take to unlock your ad performance?
Generating valuable content is essential for any SEO strategy. But how can you be sure that the content you produce covers all the topics and concepts that your prospects desire? One of the best options is to perform a content gap analysis.
In an ideal world, we’d just set up our Facebook Ad Account and just let it do its work. But, sadly, this isn’t an ideal world. If you want your Facebook Ads Account to get results, you need to regularly perform audits to understand what’s working and what’s not and discover exciting new opportunities.
When a consumer makes a purchase online, their path to get there is rarely straightforward. In fact, it usually takes an average of eight touchpoints to make a sale. These touchpoints include anything from ads, content marketing, social media comments, or any other interaction with your brand.

Product

Product

As of September 1, we offer Bing as part of our portfolio of channels to use with Amanda AI.
Performance Max is a new type of conversion-based campaign that is designed to help you get more conversions across all Google channels such as YouTube, Display, Search, Discover, Gmail, and Maps. With Performance Max, advertisers can create a single campaign that reaches all the different types of people who are looking to buy.
Introducing fewer headaches for you with Amanda AI for Meta — a fully automated solution for ads on the Meta platform.

Strategy

Strategy

Bing vs. Google? How about both? If you’re like most, you’re probably already on Google Ads, but what about Microsoft Bing?
YouTube is a hugely popular and engaging social media channel. It offers marketers a way to reach massive, well-defined audiences with various ad formats that can significantly boost awareness and sales.
Retargeting is a great way to engage users who have previously visited your website or app. The beauty of this strategy is that you target ads at people who are already interested in your product or service.
E-Commerce sales have grown dramatically over the last decade. At the start of 2010, they accounted for around 5% of total product sales.
Have you considered bidding on your own brand? Do you know the risks of doing it and the benefits? In this article, we’ll go over what considerations you need to make before you decide to do it and questions you should ask yourself to learn if it’s the right move for your business.

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