Google Merchant feed

Answer Engine Optimization (AEO) is the practice of structuring content so it directly answers questions, making it easy for AI assistants to surface as a direct answer.

GEO (Generative Engine Optimization) is the practice of optimizing content so AI tools like ChatGPT and Google AI Overviews understand, trust, and cite it in their answers.

AI Max for Search is Google’s AI feature that expands keyword matching and auto-generates headlines and landing pages within Search campaigns.