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Case studies

Kanalgratis: From YouTube to a rapidly growing e-commerce

Kanalgratis, a passion-led fishing YouTube channel and e-commerce store, incorporated strategic AI-based marketing to make the most of their current momentum.

Bobbys: Increasing ROAS during a major growth phase

Bobbys, a premium hair care brand, relied on Amanda AI to greatly increase spend on google ads – while simultaneously increasing ROAS by 40%.

LH cosmetics: an influencer-built brand ready for expansion

LH cosmetics, a Swedish makeup company, kicked off a collaboration with Amanda AI to reach new customers outside its large social media following.

Balkongrutan: finding a footing in the world of digital marketing

Balkongrutan, a local glass balcony provider, left a rough start in digital marketing behind and started a more promising collaboration with Amanda AI – based on human trust and artificial intelligence.

Mindler: using AI-marketing to cut costs in competitive markets

Mindler, an online therapy provider, coupled their established marketing strategy with a curiosity for AI-based alternatives – and reduced cost per conversion by 82%.

Medley: on the fast track to digitalization

Medley, a Swedish chain of fitness clubs, relied on Amanda AI to increase the online recruitment of new members by 100% — and quickly adapted to a post-pandemic reality.

Webinars

How to automate digital advertising for better results

Killing the cookie: the path to a more anonymous internet

How to optimize Google’s automatic bid strategies

Blog

November 29, 2023
– Industry trends

Digital marketing ethics in the era of AI

AI has opened the doors to incredible marketing opportunities in marketing and beyond. However, like any innovative technology, it also has the potential for misuse. Brands and agencies need to understand the ethical questions that come with using AI for digital marketing.

November 6, 2023
– Know-how

5 Tools for effective content gap analysis

Identifying content gaps helps you provide your target audience with more relevant, in-depth, and valuable content. But what tools are out there to help you do the job? Let’s explore the five most effective content gap analysis tools.

October 31, 2023
– Industry trends

Now that the dust has settled, how is GA4 working for advertising teams?

Universal Analytics (UA) stopped processing hits on July 1st this year. Now that the sun setting is well underway and GA4 has been in place for a while, it’s time to see how it’s all going for sales and marketing teams. So, let’s have a look.

October 27, 2023
– Know-how

5 tools and 5 tips for next-level branding

If you’re using Amanda AI, you can rest assured that your performance marketing is well handled. However, there’s more to running a successful business than digital marketing; you also need to consider your brand. Here are some tips and tools to help.

October 9, 2023
– Industry trends

Economic downturns and marketing evaluation: a how-to guide

European consumer confidence dipped to -18.7% in September. That number is better than last September’s lows of almost 30%, but it reveals the hurdle marketing teams need to navigate to drive sales. Here’s how you can take stock of your marketing during these challenging times.

September 26, 2023
– Expert insights

Why you need generic, not branded keywords in your paid search

Many businesses struggle to get results from paid search because they excessively or exclusively bid on brand keywords. This article will show you why you need to target generic keywords instead.

Press

November 9, 2023

Amanda AI ranked 47 on the Deloitte Sweden Technology Fast 50 list

September 25, 2023

How the Girl Scouts is using AI to boost memberships | Ad Age

The organization used artificial intelligence in a Google search campaign, resulting in a 40% reduction in its membership acquisition costs.

May 5, 2023

Impartner and Amanda AI team up to automate Google search ads

Collaboration between Impartner, Google, and Amanda AI creates an automated system to maximize Paid Media campaigns while delivering a 75% reduction in cost per lead.

December 20, 2022

GroupM Nexus partners with Swedish Amanda AI – a first in Swedish media industry

After just over a year of testing in several markets with positive results, our innovative AI platform is now being implemented as a permanent tool for GroupM’s search specialists.

September 15, 2022

Amanda AI recruits Nicholas Högberg to the board

Amanda AI welcomes the experienced entrepreneur Nicholas Högberg to its board as of September 15.

September 5, 2022

Introducing Amanda AI for Bing

If you’re looking for a way to increase your reach and drive more traffic to your website, Bing may be the answer and the perfect complement to your already automated Google ads.

Glossary

Marketing

Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.

Chatbots

Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.

Algorithm

An algorithm is a set of rules that a computer program follows to solve a problem or complete a task, used in various applications like data analysis and machine learning.

API

API stands for Application Programming Interface. It is a set of protocols, routines, and tools that enable software applications to communicate with each other and share data.

Long tail keywords

Long-term keywords are specific search terms used for SEO to improve organic search rankings over time.

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