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Case studies

Kanalgratis: From YouTube to a rapidly growing e-commerce
Kanalgratis, a passion-led fishing YouTube channel and e-commerce store, incorporated strategic AI-based marketing to make the most of their current momentum.
Bobbys: Increasing ROAS during a major growth phase
Bobbys, a premium hair care brand, relied on Amanda AI to greatly increase spend on google ads – while simultaneously increasing ROAS by 40%.
LH cosmetics: an influencer-built brand ready for expansion
LH cosmetics, a Swedish makeup company, kicked off a collaboration with Amanda AI to reach new customers outside its large social media following.
Balkongrutan: finding a footing in the world of digital marketing
Balkongrutan, a local glass balcony provider, left a rough start in digital marketing behind and started a more promising collaboration with Amanda AI – based on human trust and artificial intelligence.
Mindler Mindler
Mindler: using AI-marketing to cut costs in competitive markets
Mindler, an online therapy provider, coupled their established marketing strategy with a curiosity for AI-based alternatives – and reduced cost per conversion by 82%.
Medley x Amanda AI Medley x Amanda AI
Medley: on the fast track to digitalization
Medley, a Swedish chain of fitness clubs, relied on Amanda AI to increase the online recruitment of new members by 100% — and quickly adapted to a post-pandemic reality.


Man vs machine webinar Man vs machine webinar
How to automate digital advertising for better results
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Killing the cookie: the path to a more anonymous internet
How to optimize Google’s automatic bid strategies
AI has opened the doors to incredible marketing opportunities in marketing and beyond. However, like any innovative technology, it also has the potential for misuse. Brands and agencies need to understand the ethical questions that come with using AI for digital marketing.
Identifying content gaps helps you provide your target audience with more relevant, in-depth, and valuable content. But what tools are out there to help you do the job? Let’s explore the five most effective content gap analysis tools.
Universal Analytics (UA) stopped processing hits on July 1st this year. Now that the sun setting is well underway and GA4 has been in place for a while, it’s time to see how it’s all going for sales and marketing teams. So, let’s have a look.
If you’re using Amanda AI, you can rest assured that your performance marketing is well handled. However, there’s more to running a successful business than digital marketing; you also need to consider your brand. Here are some tips and tools to help.
European consumer confidence dipped to -18.7% in September. That number is better than last September’s lows of almost 30%, but it reveals the hurdle marketing teams need to navigate to drive sales. Here’s how you can take stock of your marketing during these challenging times.
Many businesses struggle to get results from paid search because they excessively or exclusively bid on brand keywords. This article will show you why you need to target generic keywords instead.
The organization used artificial intelligence in a Google search campaign, resulting in a 40% reduction in its membership acquisition costs.
Collaboration between Impartner, Google, and Amanda AI creates an automated system to maximize Paid Media campaigns while delivering a 75% reduction in cost per lead.
After just over a year of testing in several markets with positive results, our innovative AI platform is now being implemented as a permanent tool for GroupM’s search specialists.
Amanda AI welcomes the experienced entrepreneur Nicholas Högberg to its board as of September 15.
If you’re looking for a way to increase your reach and drive more traffic to your website, Bing may be the answer and the perfect complement to your already automated Google ads.



Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.


Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.


An algorithm is a set of rules that a computer program follows to solve a problem or complete a task, used in various applications like data analysis and machine learning.


API stands for Application Programming Interface. It is a set of protocols, routines, and tools that enable software applications to communicate with each other and share data.

Long tail keywords

Long-term keywords are specific search terms used for SEO to improve organic search rankings over time.

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