Case studies
Paid and organic search are usually managed in separate silos. L'Oréal and WPP Media decided to connect them.
Koti Puhtaaksi, a Finnish family-owned cleaning company founded in 2011, grew through quality and word-of-mouth. With over €13M in revenue, they now rely on Amanda AI’s targeted Google Ads strategy to scale by doubling ad spend confidently.
Since partnering with Amanda AI in October 2023, Verktygsboden has achieved impressive results. On Google, the ROAS has improved by 106%, all while maintaining the same budget as day one.
Köttbutiken, an online butcher shop decided to automate their Google advertising using Amanda AI – and stay lean during its early growth stage.
Learn how Toyota Denmark used Amanda AI to increase car sales by 17% YoY, lift conversions by 65%, and reduce ad spending by 20%.
Kanalgratis, a passion-led fishing YouTube channel and e-commerce store, incorporated strategic AI-based marketing to make the most of their current momentum.
Blog
- – Growth
Paid and organic search are usually managed in separate silos. L’Oréal and WPP Media decided to connect them.
- – Expert insights
Your search account looks great on paper. Strong CTR. Efficient CPCs. ROAS, the CFO can’t argue with.
There’s just one problem. A chunk of that spend? You were getting that traffic anyway.
There’s just one problem. A chunk of that spend? You were getting that traffic anyway.
- – Product
The advertising industry hasn’t changed all that much over the past 10–20 years. Actually, it never really changed drastically, until now. Say hello to UCP (Universal Commerce Protocol).
- – Expert insights
Ever feel like your marketing efforts are putting in the work, but the conversions are just taking their sweet time to show up? If you’ve ever tracked a campaign and wondered why the magic isn’t happening immediately, you’re not alone. Welcome to the world of conversion lag.
Webinars
Press
As of January 1, 2026, Charlotte Berg will assume the role of Chief Executive Officer of Amanda AI. Berg has served as Chief Operating Officer at Amanda AI for the past year. Current CEO and co-founder Göran Palm will remain actively involved in the company.
The organization used artificial intelligence in a Google search campaign, resulting in a 40% reduction in its membership acquisition costs.
Collaboration between Impartner, Google, and Amanda AI creates an automated system to maximize Paid Media campaigns while delivering a 75% reduction in cost per lead.
After just over a year of testing in several markets with positive results, our innovative AI platform is now being implemented as a permanent tool for GroupM’s search specialists.
Glossary
Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.
Long-term keywords are specific search terms used for SEO to improve organic search rankings over time.