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Case studies

Kanalgratis: From YouTube to a rapidly growing e-commerce

Kanalgratis, a passion-led fishing YouTube channel and e-commerce store, incorporated strategic AI-based marketing to make the most of their current momentum.

Bobbys: Increasing ROAS during a major growth phase

Bobbys, a premium hair care brand, relied on Amanda AI to greatly increase spend on google ads – while simultaneously increasing ROAS by 40%.

LH cosmetics: an influencer-built brand ready for expansion

LH cosmetics, a Swedish makeup company, kicked off a collaboration with Amanda AI to reach new customers outside its large social media following.

Balkongrutan: finding a footing in the world of digital marketing

Balkongrutan, a local glass balcony provider, left a rough start in digital marketing behind and started a more promising collaboration with Amanda AI – based on human trust and artificial intelligence.

Mindler: using AI-marketing to cut costs in competitive markets

Mindler, an online therapy provider, coupled their established marketing strategy with a curiosity for AI-based alternatives – and reduced cost per conversion by 82%.

Medley: on the fast track to digitalization

Medley, a Swedish chain of fitness clubs, relied on Amanda AI to increase the online recruitment of new members by 100% — and quickly adapted to a post-pandemic reality.

Webinars

How to automate digital advertising for better results

Killing the cookie: the path to a more anonymous internet

How to optimize Google’s automatic bid strategies

Blog

March 22, 2024
– Expert insights

Advanced ways to measure Email Marketing strategy effectiveness

Elevate your email marketing game with insights from our collaboration with Email Uplers. Explore advanced metrics and cutting-edge strategies to revolutionize your campaigns.

March 19, 2024
– Industry trends

From 3 clicks to 15: The E-commerce customer journey is getting longer

E-commerce customer journeys are getting longer. In fact, these days, they have more clicks than a Zulu wedding speech. So what’s going on, and more importantly, what can you do about it?

February 1, 2024
– Expert insights

What impact will Google Ads Consent Mode v2 have on your advertising?

Google Ads Consent Mode v2 is dominating conversations in the advertising space. This new framework will provide further protection for user data while promising to help advertisers better measure conversions. But is it all it’s cracked up to be?

January 19, 2024
– Know-how

The best ways to leverage user-generated content in 2024

User-generated content (UGC) is an excellent way of making your brand more visible and engaging your existing and potential users. Let’s explore how and why you need to use it in 2024.

December 28, 2023
– Know-how

How AI can help you create engaging short-form video ads

Short-from video will continue to dominate the market in 2024. But what are you meant to do if you don’t have a huge video production budget? Thanks to various innovative video production tools, AI could provide the answer.

December 21, 2023
– Industry trends

Digital marketing in 2024: a glimpse into the future

Digital marketing is one of the most exciting and fast-moving sectors in modern business. With great rewards available for teams that outwork their rivals, it’s no surprise the space is stuffed with innovation. Here are the biggest digital marketing trends and insights for 2024 and beyond.

Press

February 29, 2024

Amanda AI has been named a 2024 Google Premier Partner

November 9, 2023

Amanda AI ranked 47 on the Deloitte Sweden Technology Fast 50 list

September 25, 2023

How the Girl Scouts is using AI to boost memberships | Ad Age

The organization used artificial intelligence in a Google search campaign, resulting in a 40% reduction in its membership acquisition costs.

May 5, 2023

Impartner and Amanda AI team up to automate Google search ads

Collaboration between Impartner, Google, and Amanda AI creates an automated system to maximize Paid Media campaigns while delivering a 75% reduction in cost per lead.

December 20, 2022

GroupM Nexus partners with Swedish Amanda AI – a first in Swedish media industry

After just over a year of testing in several markets with positive results, our innovative AI platform is now being implemented as a permanent tool for GroupM’s search specialists.

September 15, 2022

Amanda AI recruits Nicholas Högberg to the board

Amanda AI welcomes the experienced entrepreneur Nicholas Högberg to its board as of September 15.

Glossary

Marketing

Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.

Chatbots

Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.

Algorithm

An algorithm is a set of rules that a computer program follows to solve a problem or complete a task, used in various applications like data analysis and machine learning.

API

API stands for Application Programming Interface. It is a set of protocols, routines, and tools that enable software applications to communicate with each other and share data.

Long tail keywords

Long-term keywords are specific search terms used for SEO to improve organic search rankings over time.

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