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Ever feel like your marketing efforts are putting in the work, but the conversions are just taking their sweet time to show up? If you’ve ever tracked a campaign and wondered why the magic isn’t happening immediately, you’re not alone. Welcome to the world of conversion lag.

In competitive industries, the cost per click of some keywords could eat up your entire ad budget. But how expensive are expensive keywords in Google Ads? Turns out they can be very expensive. We took a closer look.

In marketing, understanding the concept of market saturation is pivotal for strategizing and achieving sustained business growth. This guide will This guide will delve into the nuances of market saturation and its implications for marketing strategies.

Learn why maximize conversions can outperform target CPA and ROAS for better Google Ads results.

In the world of marketing, the concept of diminishing returns is a critical economic principle that every marketer should be aware of. This guide explores the rule of diminishing returns in marketing, its significance, and how to navigate this challenge effectively.

Using an automated service like Amanda AI might seem counterproductive when running an already automated campaign type like Performance Max. So, we put ourselves to the test—how effective is Amanda AI at optimizing Performance Max campaigns? The results speak for themselves.