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Smart Campaigns have been a mainstay of Google Ads since 2018. However, this simplified, automated campaign type will soon be discontinued, with many features absorbed into Performance Max. But what does this mean for businesses who currently rely on Smart Campaigns to drive traffic and sales?

SEO is always changing. But these days, it’s changing in ways that we’ve never seen before. Zero-click and AI-driven search are disrupting the natural order. How can marketing teams continue to drive organic traffic to their websites in this unprecedented landscape?

AI and AR are making significant strides on their own in the customer engagement space. But what happens when they join forces? The possibilities are almost endless and something that marketing teams need to pay attention to.

First-party data is the only way for marketing teams to survive in the post-cookie world. Here is a list of strategies and approaches you can use to connect with consumers in this new privacy-focused landscape and measure the quality of your campaigns.

A lot of people are talking about AI taking their jobs when they should be thinking about how it can make you a better and indispensable employee. Let’s explore the ways that AI can become a trusty coworker in your marketing team.

Elevate your email marketing game with insights from our collaboration with Email Uplers. Explore advanced metrics and cutting-edge strategies to revolutionize your campaigns.