Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind, such as learning and problem-solving.
By preceding keywords and instead using your actual website or a product feed for your business, Google matches users’ queries to the product type on your site or feed and shows a dynamically generated, tailored ad. This is DSA.
Expanded text ads are similar to the text ads you’re used to, but with a few key differences.
Expected click-through rate
The expected click-through rate (eCTR) is a keyword status that measures how likely your ads will get clicked when shown for that keyword, irrespective of other ad formats that may affect the visibility of your ads.