Amanda AI 101

Why AI?
Adding AI to your digital advertising strategy will save time and increase cost-effectiveness by removing the hands-on work required to always stay on top of your competition. Keywords, ads, bids, audiences, and budgets are constantly tested and optimized entirely based on the highest probability of conversion and always progressed towards your preferred goals, such as CPA or ROAS.

The story
Founded by Torkel Öhman and Göran Palm in 2018, Amanda AI was born out of dissatisfaction with the available digital marketing solutions, along with a firm belief that SEM and paid social would be perfect for automation. Since then, Amanda AI has grown enormously in both turnover and personnel, and the advertising spend that goes through Amanda AI doubled. Today we help over 300 businesses with their advertising on Google, Meta and Bing.

In the recent year we’ve been focused on further developing the software to be able to add more channels in the future such as Linkedin and Amazon to name a few. We’re also proud to be the first company in the world to launch an automated service for both Google and Meta. It’s now easier than ever to advertise with Amanda AI, and we currently run ads in over 50 markets. In addition to added channels and increased growth, we have proven that our software is the market leader, and we see great interest in automated advertising globally. 

Lastly, we just hit the benchmark of 5 billion optimizations combined for all our customers which means that if a human did what we do, around the clock, it would take them 9,506 years to get where we are. It took our robot about four years.