Ad Rank

Ad Rank is Google’s way of determining the ordering of competing ads on a search engine results page (SERP). It also determines whether your ads are eligible to show at all.

Ad Rank is calculated using your bid amount, auction time, ad quality, expected clickthrough rate, ad relevance, and landing page experience.

Related content

Transaction

The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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