Marketing is getting people interested in your company’s product or service. This happens through market research and analysis and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. The purpose of marketing is to study consumersneeds and wants so that you can provide them with what they want when they want it. 

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Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.


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An algorithm is a set of rules that a computer program follows to solve a problem or complete a task, used in various applications like data analysis and machine learning.

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