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Marketing

Marketing is getting people interested in your company’s product or service. This happens through market research and analysis and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. The purpose of marketing is to study consumersneeds and wants so that you can provide them with what they want when they want it. 

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Answer Engine Optimization (AEO) is the practice of structuring content so it directly answers questions, making it easy for AI assistants to surface as a direct answer.
GEO (Generative Engine Optimization) is the practice of optimizing content so AI tools like ChatGPT and Google AI Overviews understand, trust, and cite it in their answers.
AI Max for Search is Google’s AI feature that expands keyword matching and auto-generates headlines and landing pages within Search campaigns.
    
       

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