Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine. A search term often contains a keyword or phrase search marketers bid on in their search campaigns and try to rank for in the organic search results. When using Google, your ads depend on the search term you enter.

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Transaction

The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

Search engine marketing

Search Engine Marketing (SEM) is the act of using paid strategies to increase search visibility. With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs).

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