Display ads

Display Ads are the visual banner ads you see on advertising-supported sites. Its targeting options let you strategically show your message to potential customers at the right place and time.
Unlike traditional Google Search Ads, Google Display Ads are ads shown to users across more than two million websites, videos, and applications part of the Google Display Network (GDN), based on their previous online activity.

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Transaction

The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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