Last-click attribution model

The Last Click Attribution Model gives full credit to the last click that drove someone to your website before converting. This is the default attribution model of Google Ads and its oldest. Although reliable, it will often over-credit the value of branded and other lower-funnel campaigns.

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Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.


Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.

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