First interaction attribution

The First Interaction Attribution Model is the opposite of the last-click attribution model, giving full credit to the first click that drove someone to your website before converting later — often via a different ad campaign.
It’s a longtime favorite of brand marketers who might run display or video campaigns since it credits them with many conversions.

Related content


The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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