First interaction attribution

The First Interaction Attribution Model is the opposite of the last-click attribution model, giving full credit to the first click that drove someone to your website before converting later — often via a different ad campaign.
It’s a longtime favorite of brand marketers who might run display or video campaigns since it credits them with many conversions.

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Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.


Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.

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