Click-through rate

CTR stands for click-through rate — a metric that measures the number of clicks you receive on an ad per number of impressions.

Achieving a high click-through rate is essential for your CPC and PPC success because it directly affects your Quality Score and how much you pay every time someone clicks your search ad.

For example, if you have had five clicks and 100 impressions, then your CTR would be 5%.


Related content


The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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