Click-through rate

CTR stands for click-through rate — a metric that measures the number of clicks you receive on an ad per number of impressions.

Achieving a high click-through rate is essential for your CPC and PPC success because it directly affects your Quality Score and how much you pay every time someone clicks your search ad.

For example, if you have had five clicks and 100 impressions, then your CTR would be 5%.


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Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.


Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.

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