Quality score

Quality Score is Google’s rating of the quality and relevance of your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Your Quality Score depends on multiple factors, including your click-through rate (CTR), the relevance of each keyword to its ad group, landing page quality and relevance, the relevance of your ad text, and your historical Google Ads account performance.

 

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Transaction

The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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