Landing page experience

Landing page experience is Google Ads’ measure of how well your website gives people what they’re looking for when they click your ad. Your landing page is the URL people arrive at after they click your ad, and Google Ads analyzes it through a combination of automated systems and human evaluation.

The landing page experience status describes whether your landing page will likely provide a good experience to customers who click your ad and land on your website. You can use this status to help identify landing pages that might be hurting your chances of making conversions.

Ensure your landing page is clear, helpful to customers, and related to your keyword and what customers are searching for. All these factors can play a role in determining your landing page experience status.

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