Ad copy

Ad copy is the text used in advertising campaigns to persuade consumers to take a specific action, such as purchasing, signing up for a newsletter, or downloading an app. Ad copy is typically brief and focused, using persuasive language and clear calls to action to grab the reader’s attention and encourage them to take action. Effective ad copy often includes a unique selling proposition (USP) that highlights the benefits of the advertised product or service and sets it apart from competitors. 

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Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.


Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.

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