Long tail keywords are specific search terms or phrases that are longer and more specific than general keywords. They are typically used by search engine users who are looking for more targeted information or a specific product or service.
Unlike general keywords, which are usually short and broad, long-tail keywords are more specific and targeted. For example, while a general keyword might be “shoes,” a long-tail keyword might be “women’s running shoes with arch support.”
Long tail keywords are useful for search engine optimization (SEO) and paid advertising campaigns. Because they are more specific, they tend to have lower competition and can be easier to rank for in search results. They also tend to have a higher conversion rate, attracting users actively looking for something specific.
Using long-tail keywords can help businesses to target their audience better, improve their search engine rankings, and drive more targeted traffic to their website.
In summary, long tail keywords are specific search terms or phrases that are longer and more specific than general keywords, and they are useful for SEO and paid advertising campaigns.