Return on investment

Return on investment (ROI) is the ratio of your net profit to your costs. It’s one of the most important KPIs for an advertiser because it’s based on your specific advertising goals and shows your advertising efforts’ real effect on your business.

The exact method you use to calculate ROI depends upon the goals of your campaign. Whether you use Google Ads to increase sales, generate leads, or drive other valuable customer activity, measuring your ROI is a good idea. It helps you evaluate whether the money you’re spending on Google Ads generates profit.

Related content


The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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