Position-based attribution

A Position-Based Attribution Model splits most of the credit between the first and last clicks of the conversion path, awarding each of those interactions with 40% of the final conversion value. The remaining 20% is then split evenly between the remaining interactions.

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Transaction

The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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