Position-based attribution

A Position-Based Attribution Model splits most of the credit between the first and last clicks of the conversion path, awarding each of those interactions with 40% of the final conversion value. The remaining 20% is then split evenly between the remaining interactions.

Related content


Marketing involves promoting and selling products or services through various channels, such as advertising, branding, and market research.

Predictive analytics

Predictive analytics involves using statistical techniques and machine learning algorithms to analyze data and make predictions about future events or outcomes.


Chatbots are computer programs that use NLP and machine learning to simulate human conversation and assist with tasks, questions, and information through text or voice-based interfaces.

Stay updated

Join our newsletter