Dynamic Search Ads worked by scanning your website or product feed instead of relying on a keyword list, and generating a matching headline automatically when a search was relevant. Like standard Search campaigns, DSA was priced on a cost-per-click basis, but instead of bidding on individual keywords, you set bids at the auto-target level.
As of 2026, Google no longer allows new DSA campaigns to be created. Existing ones are being automatically upgraded to AI Max for Search, which uses Gemini to interpret search intent rather than directly matching site content.
