Enhanced cost-per-click

Enhanced cost-per-click (eCPC) helps you get more conversions from manual bidding. eCPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website.

Unlike Target CPA and Target ROAS, which automatically set bids based on your cost per conversion and return-on-ad-spend targets, eCPC will try to keep your average CPC below the max CPC you set (including bid adjustments) when optimizing for conversions.

The formula might look like this: eCPC = Earnings/Clicks.

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Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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