The e-commerce reports allow you to analyze purchase activity on your site or app. You can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data.

Overview report lets you see the overall state of your business and provides three categories of related metrics:

  • Revenue and Conversion Rate
  • Revenue (the total revenue from your e-commerce transactions, may include tax and shipping)
  • E-commerce Conversion Rate (the percentage of sessions that resulted in an e-commerce transaction)
  • Transactions (the total number of completed transactions on your site)
  • Average Order Value (the average value of each order)
  • Average Quantity (the average quantity of products sold per transaction)