AI has opened the doors to incredible marketing opportunities in marketing and beyond. However, like any innovative technology, it also has the potential for misuse. Brands and agencies need to understand the ethical questions that come with using AI for digital marketing.

Identifying content gaps helps you provide your target audience with more relevant, in-depth, and valuable content. But what tools are out there to help you do the job? Let’s explore the five most effective content gap analysis tools.

Universal Analytics (UA) stopped processing hits on July 1st this year. Now that the sun setting is well underway and GA4 has been in place for a while, it’s time to see how it’s all going for sales and marketing teams. So, let’s have a look.

If you’re using Amanda AI, you can rest assured that your performance marketing is well handled. However, there’s more to running a successful business than digital marketing; you also need to consider your brand. Here are some tips and tools to help.

European consumer confidence dipped to -18.7% in September. That number is better than last September’s lows of almost 30%, but it reveals the hurdle marketing teams need to navigate to drive sales. Here’s how you can take stock of your marketing during these challenging times.

Many businesses struggle to get results from paid search because they excessively or exclusively bid on brand keywords. This article will show you why you need to target generic keywords instead.