Quality Score is a fundamental concept in the world of Google Ads, serving as a key indicator of the relevance and quality of your ads, keywords, and landing pages. This guide aims to demystify Quality Score, explaining what it is, why it’s important, and how it influences your Google Ads campaigns.

Once left in the shadows of Performance Max, Standard Shopping is back—and it means business. With Google’s latest update giving it equal priority, Standard Shopping is stepping up as a powerful tool for advertisers who love control, precision, and results.

Smart Campaigns have been a mainstay of Google Ads since 2018. However, this simplified, automated campaign type will soon be discontinued, with many features absorbed into Performance Max. But what does this mean for businesses who currently rely on Smart Campaigns to drive traffic and sales?

SEO is always changing. But these days, it’s changing in ways that we’ve never seen before. Zero-click and AI-driven search are disrupting the natural order. How can marketing teams continue to drive organic traffic to their websites in this unprecedented landscape?

AI and AR are making significant strides on their own in the customer engagement space. But what happens when they join forces? The possibilities are almost endless and something that marketing teams need to pay attention to.

First-party data is the only way for marketing teams to survive in the post-cookie world. Here is a list of strategies and approaches you can use to connect with consumers in this new privacy-focused landscape and measure the quality of your campaigns.