Enhanced Cost-Per-Click

Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding.

ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website. Unlike Target CPA and Target ROAS Smart Bidding, which automatically sets bids based on your cost per conversion and return-on-ad-spend targets, ECPC will try to keep your average CPC below the max CPC you set (including bid adjustments) when optimizing for conversions.

The formula might look like this: ECPC = Earnings/Clicks