Google Smart Shopping

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Google Smart Shopping used to be a campaign subtype that combines Standard Shopping and Display Remarketing campaigns by using automated bidding and ad placement to promote your products and business across networks.

Since 2022 Google Smart Shopping has been replaced with Performance Max.


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The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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