Landing Page

Landing Page - A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. - Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a focus or goal known as a call to action (CTA). - It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

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