Google Shopping

Google Shopping - Many people still start their product search on Google. Advertising on Google Shopping allows you to be right there where your potential customers are. - To get your products featured in Google Shopping results, you must sign up for a Google Merchant Center account. - Google Shopping is a comparison-shopping engine, which is a service that allows retailers to advertise their products to searchers in a visually appealing way. It means if someone searches for a product that you sell, Google will show relevant Shopping ads for your products, and those of your competitors. If the user clicks on your ad, Google will take her right to the product page. Each Google Shopping ad includes an image, the product title, the price, the name of the retailer and sometimes some retailer-specific information like shipping costs or reviews. - Google Shopping Ads are very different in how they work than regular Search Ads. At First, Google’s algorithms process a special file called a product feed that contains all of your store’s product data (things like titles, descriptions, images, price, etc.). - A feed is a file made up of a list of products which use groupings of attributes that define each one of your products in a unique way. In Merchant Center, all of your products will be added to a primary or a supplemental feed. Once you’ve created a feed, it can be added to any of the programs you’ve signed up for. - To create a new feed, click Products in the navigation menu, then click Feeds. Choose to create either a primary or supplemental feed. Each of the programs you’ve signed up for will appear as potential destinations for the feed. Check the box next to a program’s name to add the feed to that program. - Product attributes - Attributes are the data points that describe a product. Some, such as condition and availability, can have standardized or accepted values. Others, including id or title, can be left open to fill with your own choice of value. Accurately describing your items using the required and suggested attributes helps users to more easily search for and find your items. - When creating a new feed, it's important to choose the format that will best suit your needs as a retailer. The two general formats that Google support is text (.txt) and XML (.xml). - Google uses this data to match your products with relevant search queries as well as to create the actual ads. People will see Shopping Ads that are relevant for their search queries, showing an image of the product, with the price and additional information (such as reviews). - If someone likes what they see, they click on your ad which will take them to your website. - Google charges you for that click. - A simple example. You sell clothing accessories and launch a Shopping campaign to increase your sales. - You provide Google with your product data in a product feed - Someone searches for “belt” in Google - Google’s algorithms select a belt from your store, create a Shopping ad for it, and show it to the searcher along with other ads - The searcher sees the ads and clicks on yours - The searcher is taken to your products page - Google charges you for the click

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