Click through rate

Click through rate (CTR) - CTR stands for click-through rate: a metric that measures the number of clicks you receive on ads per number of impressions. - Achieving a high click-through rate is essential to your CPC/PPC success, because it directly affects both your Quality Score and how much you pay every time someone clicks your search ad. - Example - If you had 5 clicks and 100 impressions, then your CTR would be 5%.

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