Background
With over 20 years of experience cutting and preparing meat as a butcher, Andreas Krekula was ready to realize his dream of opening his own shop. In 2019, he and his childhood friend, Daniel Muotka, opened the doors to greet their first customer in their hometown of Luleå in Sweden.
The strong local presence was combined with an e-commerce store, providing customers with the best of two worlds: the authentic experience of meeting the people who prepare your food and the convenience of ordering all kinds of meats from the comfort of your own home.
While Andreas focused on what he does best – sourcing and preparing the highest-quality meats in the locality – Daniel applied his extensive experience in marketing to build an online presence. Facebook and Instagram delivered results early on, but Google remained a challenge. Despite multiple collaborations with consultants, the platform struggled to generate meaningful results and felt more like dead weight.
“The automation and the results are great. But the icing on the cake is the complete transparency from Amanda AI in both good and bad times. It adds that little bit of extra trust.”
Daniel Muotka, Co-founder Köttbutiken
Solution
Without the money to hire an expensive agency or the time to learn the ins and outs of advertising on Google, Daniel leaned into his curiosity about technology and decided to give Amanda AI a chance to handle the platform for him
We introduced Köttbutiken to a three-month learning phase. During this time, our algorithms explored millions of combinations of images and words, each experiment sharpening our understanding of how to best market the brand and products with maximum effectiveness.
Result
Even during the initial learning phase, our algorithms achieved a ROAS of 5 for Köttbutiken, matching the results previously delivered by consultants. Now, a year later, the average ROAS has risen to 8, with peak periods reaching as high as 11. In terms of total ROI, this is a 60% increase. And notably, the entire process is fully automated – apart from personalized report meetings with our account manager.
Köttbutiken is now forecasting a steady 30-35% growth, all from online sales. In fact, the e-commerce proved so successful that they closed their local shop to grow online as fast as possible. The dream is to be the online butcher of choice for people across the entire country – and automated advertising is sure to play a crucial part in realizing it.
