Founded in 2011, Koti Puhtaaksi is a family-owned home cleaning company based in Finland. Known for prioritizing employee wellbeing, they quickly grew their business through word of mouth and a commitment to quality. Today, Koti Puhtaaksi generates over €13 million in revenue and continues to set an example in the industry. To sustain their growth, they sought a scalable, efficient solution for their Google advertising needs.
Background
Initially built on a reputation for high-quality, customer-centered service, Koti Puhtaaksi expanded steadily, largely through referrals. In 2017, the company’s growth accelerated, reaching a revenue milestone of €13-14 million by 2022. Despite this success, managing digital advertising channels alongside other business demands became overwhelming. With limited internal resources, Tuomas Mäkelä, responsible for Koti Puhtaaksi’s digital ads, found it challenging to handle Google Ads effectively. When Amanda AI was introduced, he decided to try it, thinking, “What do I have to lose?”
Solution
Amanda AI implemented a targeted strategy focused on Google Ads, using Performance Max and search campaigns to attract potential clients actively searching for home cleaning services. With a goal to increase demand and maintain a steady cost-per-acquisition (CPA), Amanda AI took over the time-consuming task of managing and optimizing the ads. The platform allowed Tuomas to double the ad spend confidently, knowing that Amanda AI’s automated adjustments would make the most of every euro spent.
”Before Amanda AI, I spent 1-5 hours a week on ads; now it’s 15 minutes a month, with great results.”
– Tuomas Mäkelä, Koti Puhtaaksi
Results
Since implementing Amanda AI, Koti Puhtaaksi has seen a significant increase in lead volume and quality. The number of leads doubled, with prospects now arriving warmer and closer to making a purchase. This steady lead flow, even during traditionally slow periods, has enabled the sales team to engage more effectively with potential clients, making their job easier and more productive. Remarkably, despite doubling the ad spend, the CPA remained consistent, a result that Tuomas found both surprising and reassuring.
With Amanda AI managing the Google Ads, Tuomas now spends minimal time on ad operations, allowing him to focus on other marketing initiatives and lead a team of freelancers.
“I’m surprised by the steadiness of our lead levels and the ease of this collaboration. It’s been a game-changer.”
Koti Puhtaaksi aims to continue scaling demand and maintaining a steady lead flow throughout the year. With Amanda AI’s support, the company is confident in its ability to sustain growth while optimizing resources.
