Google Business Profile is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. It exists to help customers find your business and tell them your story.
With a Google Business profile, you can manage Google users’ information when they search for your business or the products and services you offer. When people find your business on Google Maps and Search, they can find information like your opening hours, website, and street address.
You can also read and respond to your customers’ reviews and post photos showing what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps and 35% more clicks to their websites than businesses that don’t.
You can also learn how customers search for your business, where they come from, and how many people call your business directly from the phone number displayed in local search results in Search and Maps.
Google has also added AI features to Business Profile, including AI-generated business descriptions and Gemini-powered answers to customer questions submitted through the profile. Since AI Overviews and AI Mode increasingly draw on Business Profile data to answer local search queries, keeping your listing accurate and complete is now tied to whether your business appears in AI-generated answers, not just traditional search results.
To spread the word about what you offer, you can create and track the performance of Smart campaigns.
