EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness, Google’s framework for judging content quality.
The four parts:
- Experience: has the author actually used the product or lived through the situation?
- Expertise: does the author have the knowledge to write credibly on the topic?
- Authoritativeness: is the author or site recognized as a go-to source on the subject?
- Trustworthiness: is the content accurate, transparent, and free of manipulative intent?
Example: a product review from someone who bought and used the item, with photos of their own setup, scores far higher on EEAT than a review clearly rewritten from a spec sheet, even if both state the same facts.
As AI-generated content spreads, EEAT has become the main way Google, and increasingly AI answer engines, tell useful content apart from generic writing, making real, first-hand experience an actual advantage rather than a nice extra.
