Question 1

Do I need to remove detailed demographics?

Accepted Answer

Yes. Removing detailed demographics allow our system to generate new audience lists and continuously optimize your campaigns.

Question 2

How many campaigns should I include in one project?

Accepted Answer

We generally recommend keeping the number of campaigns per project at 10 or fewer. This makes it easier for our system to allocate budgets effectively. While the limit is somewhat flexible, going beyond it can make campaign management less efficient.

Question 3

What happens if I launch a project in the middle of the month?

Accepted Answer

The system takes the full monthly spend into account, including what’s already been used earlier that month. For example, if you set a monthly budget, it’s applied to the entire month—not just the remaining days.

Question 4

Is it necessary to create new Google campaigns?

Accepted Answer

Not necessarily.

Existing campaigns can be incorporated into a structured setup. In some cases, campaigns may be reorganized or newly structured to align with the selected objective, but this happens within your current account.

Historical data remains in the account.

Question 5

Should I add Display and YouTube campaigns to my projects?

Accepted Answer

If conversions in Display and YouTube are very low, it’s usually better not to include them. Focus on campaigns with stronger conversion signals so the system can prioritize where your budget works hardest.

Question 6

Should I set a CPA or ROAS target in Google Ads?

Accepted Answer

We recommend not setting a CPA or ROAS target initially. If you still want to use one, leave some headroom—this gives the system flexibility to slightly exceed the target and deliver better performance.

Question 7

Do I need to remove keyword insertion from my ads?

Accepted Answer

Yes, we suggest removing keyword insertion. It can interfere with consistent ad delivery and reduce the effectiveness of automated optimization.

Question 8

What should I do with campaigns that have both dynamic and standard ad groups?

Accepted Answer

Please remove the dynamic ad groups from those campaigns (don’t pause them). If you’d like to keep using a dynamic ad group, simply move it into its own dynamic campaign.

Question 9

Can I use Google Ads scripts with projects?

Accepted Answer

Reporting scripts are fine, but please avoid using scripts that change budgets, bids, or keywords. These can conflict with how our system manages campaigns.

Question 10

Can I run campaign experiments in Google Ads projects?

Accepted Answer

We recommend avoiding campaign experiments. They can interfere with how our system allocates budgets and optimizes performance across your campaigns.

Question 11

How is conversion lag handled in Google?

Accepted Answer

Conversion lag is considered when evaluating campaign performance.

Optimization decisions are not based solely on same-day performance data. Instead, performance is evaluated over time to account for delayed conversions, especially in accounts with longer purchase cycles.

Budget and structural adjustments prioritize stability and sustained performance trends rather than reacting to incomplete short-term data.

This reduces the risk of reallocating budget prematurely due to reporting delays.

Question 12

Which attribution signals are used for optimization?

Accepted Answer

Optimization decisions are based on the selected primary conversion signal defined in the account.

This typically includes:

Google Ads conversion tracking
Imported GA4 conversions
Conversion value (for ROAS objectives)

The selected objective determines which signal is prioritized when evaluating performance and allocating budget.

Optimization is not based on clicks alone — it relies on measurable business outcomes such as conversions or conversion value.

Question 13

Does Amanda AI rely on Google Ads data or GA4 data?

Accepted Answer

Amanda AI relies on the conversion data configured in the account.

This can include:

Native Google Ads conversion tracking
GA4 conversions imported into Google Ads

The key requirement is that the selected conversion signal is reliable and properly configured.

Optimization decisions are made based on the data used for bidding and reporting within Google Ads. If GA4 is imported into Google Ads, it becomes part of that signal framework.

Question 14

How flexible is the Google campaign setup?

Accepted Answer

The Google setup is configurable.

Campaign structure, budget limits, match type usage, keyword mining, and cross-channel allocation can all be adjusted in the portal.

Amanda AI manages execution within those defined parameters, but the strategic boundaries are set by the advertiser. If structural changes are required — such as separating brand and generic campaigns or adjusting segmentation — the setup can be modified accordingly.

The system is automated, but not rigid.

Question 15

How much manual control is retained?

Accepted Answer

Full structural control is retained.

The advertiser defines:

Total budget
Campaign segmentation (brand vs generic, product themes
Match type usage
Keyword Mining settings
Cross-channel allocation (if enabled)

Amanda AI manages execution within those defined parameters.

Question 16

What role does automation play in keyword strategy?

Accepted Answer

Automation handles continuous expansion, testing, and performance evaluation.

Keyword Mining discovers new relevant search queries and evaluates them based on conversion signals and relevance. Broad match supports discovery, while exact and phrase match provide structure and control.

However, automation operates within defined boundaries. Features like Keyword Fencing allow strict control over where keywords are permitted. Keyword Mining and broad match can also be disabled entirely if preferred.

In short, automation drives execution and discovery — strategy defines the limits.

Question 17

How often are bids and budgets adjusted?

Accepted Answer

Bid strategies operate through Google’s Smart Bidding framework, which updates continuously within the platform.

Budget adjustments and structural allocation decisions are evaluated regularly based on performance stability and signal quality, rather than reacting to short-term fluctuations.

Changes are applied in controlled increments to avoid unnecessary volatility.

Question 18

How does cross-channel budget allocation work?

Accepted Answer

Cross-Channel Budget Allocation models budget decisions as a sequential optimization problem.

It evaluates the expected incremental return of additional spend on each platform, considering:

Historical performance
Current CPA or ROAS
Diminishing returns
Performance variability

Budget is distributed based on where the next unit of spend is expected to generate the strongest outcome.

The total budget is defined manually; only distribution changes.

Question 19

Can the budget be allocated between Google and Meta?

Accepted Answer

Yes.

With Cross-Channel Budget Allocation enabled, the budget can be distributed between Google and Meta based on comparative performance signals.

Instead of fixed splits, allocation is evaluated based on expected marginal return across platforms.

This feature operates at the total budget level and does not increase the overall spend defined by the advertiser.

Question 20

Does Amanda AI move budget between campaigns?

Accepted Answer

Yes.

Budget can be redistributed between campaigns within the same platform when performance signals indicate stronger marginal returns elsewhere.

The goal is to improve total performance by avoiding overfunding of saturated segments while scaling campaigns that demonstrate consistent efficiency.

All reallocations remain within the total budget defined by the advertiser.

Question 21

What can Amanda AI for Google optimize for?

Accepted Answer

You can choose to optimize for:

Awareness
CPC
Conversion value
Converions

Question 22

How does budget allocation work in Google Ads?

Accepted Answer

Within Google Ads, budget allocation is structured around the selected objective (such as target CPA or target ROAS).

Campaign budgets are defined to support stable optimization and sufficient data volume. Rather than spreading budget across many fragmented campaigns, Amanda AI concentrates spend into a controlled structure designed to strengthen performance signals.

Budget decisions are evaluated based on measurable outcomes such as CPA, ROAS, and conversion value.

Question 23

How are Performance Max campaigns structured?

Accepted Answer

Performance Max campaigns are aligned with the selected objective (such as tROAS or Maximize Conversion Value).

Structure is typically based on:

Feed segmentation (for e-commerce)
Asset grouping logic
Budget concentration is sufficient for signal stability

Performance Max is treated as part of a broader Google strategy rather than a standalone “set and forget” campaign.

Search campaigns retain control over defined keyword themes, while Performance Max expands reach across additional inventory and signals.

Structure is designed to balance control (via Search) with coverage and automation (via Performance Max).

Question 24

How are Search and Performance Max prioritized?

Accepted Answer

Google’s auction logic determines prioritization based on match type and campaign structure.

If an exact match keyword exists in a Search campaign, it will typically take priority over Performance Max for that query.

This allows greater control over high-value search terms while still leveraging Performance Max for broader coverage.

Amanda AI structures campaigns to balance control (via Search) and automation (via PMax), ensuring budget is not unintentionally cannibalized.

Question 25

How does Amanda AI prevent Performance Max from cannibalizing Search?

Accepted Answer

Performance Max and Search are structured to serve different roles.

Exact-match and high-intent search terms are typically handled within dedicated Search campaigns. When an exact keyword exists in Search, it generally takes priority in the auction over Performance Max for that query.

This allows greater control over high-value terms while Performance Max is used for broader coverage and incremental reach.

Budget allocation and performance evaluation consider how each campaign type contributes to the selected objective. If overlap leads to inefficient spend distribution, structure, and allocation can be adjusted accordingly.

The goal is complementarity — not internal competition.

Question 26

What’s the difference between a project and an organization?

Accepted Answer

An organization is your overall workspace. It holds everything—projects, users, assets, ad accounts, and billing.

A project lives inside an organization. Each project represents a specific campaign setup built around one marketing goal, such as target CPA or ROAS.

In short:

One organization can contain multiple projects.
Each project manages a defined campaign structure with the same goal.

Question 27

Can Search and Shopping campaigns both be managed?

Accepted Answer

Yes.

Amanda AI supports both Google Search and Google Shopping campaigns. This includes keyword-based search campaigns as well as feed-based product advertising through Google Merchant Center.

Campaigns can run independently or as part of a broader structured setup.

Question 28

Can existing Google campaigns be optimized?

Accepted Answer

Yes.

Existing campaigns can be taken over by Amanda AI. Historical performance data remains in your account and continues to inform optimization decisions. You can choose this in the setup.

Question 29

What is an organization?

Accepted Answer

Most businesses only need one organization.

But there’s virtually no limit to how many you can create. If you manage multiple brands, markets, or clients, you can set up separate organizations for each. For that, you’ll need to be on the Partner pricing plan.

If you have a partner account with us, you can easily switch between your organizations using the dropdown in the sidebar—no logouts, no friction.

Question 30

What is essential to have in place before getting started?

Accepted Answer

Accurate tracking is essential.

Before getting started, ensure that conversion tracking is correctly configured in your ad platforms and connected data sources (such as Google Ads conversions, imported GA4 conversions, or the Meta Pixel).

If available, Enhanced Conversions should also be enabled.

Without reliable tracking, optimization decisions will be based on incomplete or inaccurate data.

If you’re unsure whether your tracking is configured properly, it’s best to verify this before launching a project.

Question 31

What is an organization?

Accepted Answer

An organization is your main workspace in Amanda AI. It’s the container for everything—projects, ad accounts, assets, users, and billing.

If you manage multiple brands or clients, each can have its own organization. This is especially helpful if you have multiple stores or if you are a performance agency.

Question 32

Do you offer a free trial?

Accepted Answer

Yes, we offer a 14-day free trial for all new users. The free trail automatically starts when you:

Install the app on Shiopify App Store
Create an account on your website

Question 33

What is a good test budget?

Accepted Answer

If you want to test Amanda AI, we offer a Lite plan that supports up to €1,000 in ad spend. This way, you can explore what Amanda AI is all about—through all features and the full automation—without being limited to the 14-day free trial.

This allows you to validate the setup and performance before signing up for the Starter or Core plan. Keep in mind that lower budgets generate fewer signals, which can delay the development of meaningful optimization insights.

For more stable results, higher spend typically provides clearer performance data.

Question 34

How quickly can Google campaigns be launched?

Accepted Answer

Once you have authorized Amanda AI access to your chosen ad accounts, you can start building your project in Amanda AI. Choose to publish immediately or schedule for a later date. Your ad campaigns are typically live within minutes.

Question 35

Is the setup reversible?

Accepted Answer

Yes.

All changes take place within your existing Google Ads account. Campaign structures can be adjusted, paused, or reverted if needed.

There is no migration to a separate account environment, and access to your account remains fully under your control.

Question 36

What tracking is required before getting started with Google?

Accepted Answer

Accurate conversion tracking is essential and preferably with enhanced conversions turned on.

Google Ads conversion tracking or imported GA4 conversions must be properly configured. For e-commerce, transaction value tracking is required when optimizing for ROAS.

Without reliable tracking data, meaningful optimization is not possible.

Question 37

Will historical Google data be affected by reversign the setup?

Accepted Answer

No.

Historical performance data remains in your Google Ads account. Amanda AI does not remove or overwrite past data.

Existing campaign history continues to inform optimization decisions, and reporting data remains intact within Google.

Question 38

How are ad accounts connected?

Accepted Answer

You authorize access during project setup.

When creating a project, you’ll connect your ad accounts in step two of the setup process. To grant access, you must have admin rights in the relevant ad platform (Google Ads, Meta, or Microsoft Ads).

Without admin permissions, the connection cannot be completed.

Question 39

What is a project in Amanda AI?

Accepted Answer

A project is how you structure your campaigns around a specific marketing goal.

Inside a project, you can build new campaigns or let us take over an existing setup, across platforms like Google and Meta. As long as the campaigns you want to run on Amanda AI share the same goal, such as target CPA or ROAS, you can run more than one platform in the same project.

For example, if you want to run a target CPA campaign on both Google and Meta, you can manage them within the same project. They would share the overall budget, and Amanda AI will decide where to spend based on where conversions are happening, delivering the best results towards your marketing goal.

(The cross-channel budget allocator is optional and a paid add-on.)

Question 40

What happens if the ads account is disconnected?

Accepted Answer

If the account is disconnected, automation stops immediately.

Campaigns remain active in Google, Meta and Bing Ads unless manually paused, but no further structural or budget adjustments are made by Amanda AI.

Reconnecting the account restores automated management based on the existing setup.

Question 41

Can automation be paused at any time?

Accepted Answer

Yes.

Automation can be paused or disabled if required. Campaigns remain in your Google, Meta, or Bing Ads account and can be managed manually at any time.

Pausing automation does not remove your campaigns or data.

Question 42

Is it necessary to create a new Google Ads account?

Accepted Answer

No.

Amanda AI connects to your existing Google Ads account. Using your current account allows the system to leverage historical performance data, which supports more informed and stable optimization decisions.

Question 43

How does Amanda AI work with Google Ads?

Accepted Answer

Amanda AI connects directly to your Google Ads account and structures campaigns based on your selected objective (such as target CPA or ROAS).

It manages campaign setup, keyword handling, bidding alignment, and budget allocation while continuously evaluating performance signals. The system works alongside Google’s Smart Bidding strategies rather than replacing them.

Our platform can take over an existing campaign setup in Google (if you have something you’re happy with) or create campaigns from scratch. You choose what suits you best when setting up a project in Amanda AI.

Question 44

Can keyword mining be disabled?

Accepted Answer

Yes.

Keyword Mining can be turned off in the portal. When disabled, no new keywords are added automatically.

Manual keyword management is then required to maintain expansion and long-tail coverage.

Question 45

Can broad match be disabled?

Accepted Answer

Yes.

Broad match can be turned off if preferred.

However, broad match supports the discovery of new search queries and long-tail variations. If disabled, exploration should be handled manually through phrase or exact match additions.

Question 46

How are search terms evaluated and filtered?

Accepted Answer

Search terms are continuously evaluated based on relevance and performance signals.

The system reviews search query data to identify:

Conversion performance
Cost efficiency
Query intent alignment
Repeated low-value patterns

Queries that demonstrate strong performance may inform keyword expansion. Queries that consistently show poor performance or low relevance may be excluded.

Evaluation is based on measurable outcomes rather than isolated clicks or short-term fluctuations.

Question 47

How are match types handled?

Accepted Answer

Match types follow Google’s prioritization logic:

Exact match
Phrase or broad term identical to Search Term
Relevance
Ad Rank

Amanda AI can operate with Exact, Phrase, and Broad match types simultaneously. Exact match provides control and measurement, while broad match supports discovery and expansion.

Match type usage can be adjusted in the portal based on strategic preference.

Question 48

What is Keyword Fencing?

Accepted Answer

Keyword Fencing is a control layer that restricts where new keywords can be added.

It allows advertisers to define which keywords (and variations) are permitted within specific ad groups. This ensures automated keyword expansion respects predefined structural rules and avoids unwanted overlap between product categories or business segments.

Keyword Fencing is implemented through labels at the ad group level and applies only to Google Search campaigns.

It is designed for advertisers who require strict keyword categorization while still benefiting from automated expansion.

Question 49

Can brand and generic keywords be separated?

Accepted Answer

Yes.

Brand and generic keywords are typically separated during onboarding to maintain structural clarity and reporting control.

This separation is not handled through Keyword Fencing but through campaign and ad group setup logic.

This ensures brand visibility and bidding strategy can be managed independently from generic acquisition keywords.

Question 50

How does keyword mining work?

Accepted Answer

Keyword Mining continuously discovers and tests new relevant search queries within your Google Ads account.

The system evaluates search term performance and expands keyword coverage based on:

Relevance
Conversion performance
Quality signals
Existing campaign structure

New keywords are added automatically when they align with the selected objective. This ensures ongoing exploration while performance data determines what remains active.

If Keyword Mining is disabled, keyword expansion must be handled manually.

Question 51

Can specific keywords be restricted from certain ad groups?

Accepted Answer

Yes.

Through Keyword Fencing, advertisers can define allowed and restricted keyword themes per ad group. The system will continue optimizing daily, but it will respect those predefined rules.

Question 52

Can irrelevant traffic be blocked automatically?

Accepted Answer

Yes.

When search queries consistently generate spend without meaningful conversion signals, they can be added as negative keywords.

This helps reduce wasted spend and refine traffic quality over time.

Strategic negative lists — such as excluding competitor terms or unrelated product categories — can also be defined manually. Automation supports filtering, but structural exclusions remain configurable.

Question 53

Does Amanda AI optimize based on search term reports?

Accepted Answer

Yes.

Search term data is a core input for keyword refinement and negative keyword decisions.

Rather than relying only on predefined keyword lists, optimization incorporates real user queries from the auction environment. This supports both:

Expansion into high-intent long-tail queries
Exclusion of low-quality traffic

Search term performance informs structural decisions, not just bid adjustments.

Question 54

Does Amanda AI use broad match keywords?

Accepted Answer

Yes.

Broad match is used strategically to discover new search queries and long-tail variations. Exact match retains priority in Google’s auction structure, but broad match allows exploration and incremental growth.

Broad match can be disabled in the portal, but if disabled, manual keyword expansion is recommended.

Question 55

Can duplicate keywords exist across multiple ad groups?

Accepted Answer

Yes.

If the same keyword exists across multiple ad groups with equal match type priority, Google’s Ad Rank determines which ad enters the auction.

Allowing duplicates can improve performance by letting the strongest ad group win per auction context. However, this can be turned off if structural control is preferred.

If strict keyword separation is required, Keyword Fencing is the appropriate solution.

Question 56

Are keywords added automatically?

Accepted Answer

Yes.

Keyword additions are automated by default to ensure continuous exploration and discovery.

If automated expansion is not preferred, Keyword Mining can be disabled, and keywords can be managed manually instead.

Question 57

Will product feeds be optimized automatically?

Accepted Answer

Yes — within defined parameters.

Amanda AI can structure product segmentation, monitor product-level performance, and shift budget toward products generating stronger returns.

However, feed attribute changes (such as titles, descriptions, or images) are not automatically rewritten unless explicitly configured. The focus is on performance allocation and structural refinement rather than content rewriting.

Question 58

Is automated feed generation included?

Accepted Answer

Yes, automated feed generation is supported.

Amanda AI can generate and structure product feeds based on your website or connected data source. This allows campaigns to launch without manual feed creation in Merchant Center.

For advertisers who already have a structured feed in place, the system works directly with the existing setup.

Question 59

How does Amanda AI sync with Google Merchant Center?

Accepted Answer

Amanda AI connects to your existing Google Merchant Center and uses your product feed to structure Shopping and Performance Max campaigns.

The system evaluates product-level performance signals such as:

Conversion value
ROAS
Cost efficiency
Product segmentation

Campaign structure and budget distribution are aligned with your selected objective, ensuring product data is used strategically rather than treated as a static feed.

Question 60

Does Amanda AI support Performance Max?

Accepted Answer

Yes.

Amanda AI supports Performance Max campaigns and aligns them with the selected objective (such as conversion value or CPA).

Performance Max is treated as part of a broader Google strategy rather than an isolated campaign type. Budget decisions consider how PMax performs relative to Search and Shopping.

Question 61

How are brand and non-brand campaigns structured?

Accepted Answer

Brand and non-brand keywords are typically separated structurally.

Brand campaigns focus on protecting visibility for high-intent branded searches and often operate with different performance expectations.

Non-brand campaigns focus on acquisition and broader demand generation.

This separation improves reporting clarity, bidding control, and budget allocation decisions.

Question 62

How long does it take for Google campaigns to stabilize?

Accepted Answer

Stabilization depends on conversion volume, budget level, and objective.

Campaigns optimized for CPA or ROAS require sufficient conversion data to generate stable signals. In higher-volume accounts, stabilization can occur within weeks. In lower-volume environments, signal accumulation takes longer.

The focus is not on a fixed timeline, but on reaching consistent performance patterns rather than reacting to short-term volatility.

Question 63

Why not rely solely on Google’s Smart Bidding?

Accepted Answer

Google’s Smart Bidding operates at the auction level, adjusting bids in real time based on user signals.

However, Smart Bidding does not determine:

Campaign structure
Budget distribution between campaigns
Brand vs non-brand segmentation
Cross-platform allocation

Amanda AI operates at the structural and allocation level, evaluating where budget should flow and how campaigns should be organized to generate stronger performance signals.

In short:

Google optimizes the bid.
Amanda AI optimizes the structure and allocation.

Question 64

Can brand bidding be restricted or controlled?

Accepted Answer

Yes.

Brand campaigns can be segmented, budget-capped, or excluded from certain allocation logic if required.

This allows advertisers to protect brand visibility without allowing brand traffic to distort non-brand performance evaluation.

Brand handling remains configurable within the campaign structure.

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