About Amanda AI

Meet the minds
behind the machine

How it all started

Who we are

We are a team of innovators, passionate about making digital advertising smarter and more efficient.

We believe that the power of AI can revolutionize the way businesses reach their audiences, and we’re dedicated to creating technology that does just that.

Our mission is to simplify the complexities of advertising, allowing companies to achieve better results with less effort.

500+

Businesses worldwide

1,800+

Ad accounts

4

Continents

50+

Countries

1

Marketer only (thanks to Amanda AI)

How it all started

Meet the
founders

Founded by Torkel Öhman and Göran Palm in 2018, Amanda AI was born out of dissatisfaction with the available digital marketing solutions, along with a firm belief that SEM and paid social would be perfect for automation.

The founders together with the rest of the team have combined their expertise to create a platform that doesn’t just keep up with the digital age — it redefines it, one algorithm at a time.

Göran Palm

Head of Sales & co-founder

goran.palm@amandaai.com

Torkel Öhman

CTO & co-founder

torkel.ohman@amandaai.com

Our partners

We believe in partnering with the best to deliver the best. Our partnerships allow us to integrate with channels that matter most. Together we’re not just riding the wave of innovation, we’re creating it.

Clients worldwide

The impact
we make

Löplabbet: Running retail at long-tail distance

A Swedish running specialist took its advertising off an agency desk and into Amanda AI's app. Revenue grew nearly three times faster than spend.

L’Oréal: How a global beauty portfolio unlocked search at scale

Paid and organic search are usually managed in separate silos. L'Oréal and WPP Media decided to connect them.

Avanti West Coast: Let organic do its job

Branded search was taking a large share of media spend, even when organic search could already capture the demand. Avanti West Coast used Amanda AI to make paid activity respond to organic visibility instead of competing with it.

Visit Sweden: Five languages, one deterministic AI

Search behavior does not move in the same way across five languages and several markets. Visit Sweden and WPP Media used Amanda AI to keep keyword discovery and budget allocation moving with it.

Koti Puhtaaksi: Doubling leads with less effort

Koti Puhtaaksi, a Finnish family-owned cleaning company founded in 2011, grew through quality and word-of-mouth. With over €13M in revenue, they now rely on Amanda AI’s targeted Google Ads strategy to scale by doubling ad spend confidently.

Verktygsboden: Hardware tools, AI and a 106% improvement in ROAS

Since partnering with Amanda AI in October 2023, Verktygsboden has achieved impressive results. On Google, the ROAS has improved by 106%, all while maintaining the same budget as day one.