No cookie, no cry. We don’t use attribution models but rather an effect model. The effect model is exactly what it sounds like — more effective. Depending on what goal you have set up for your campaigns, our robot will search for the people most likely to convert. We call this impact-driven, meaning all ads run through Amanda AI are optimized on the actual effect they deliver in real time. Our robot will only spend money where it generates results, regardless of platform or channel. Simple as that.