Over the past year, Charlotte Berg has held the role of COO at Amanda AI, where she has consistently demonstrated strong leadership, drive, and execution. On January 1, she will step into the role of CEO.
“Over the past year, Charlotte has delivered at a consistently high level and clearly demonstrated her ability to move the business forward. We look forward to following her continued journey as CEO of the company,” says Göran Pallmar, Chairman of the Board at Amanda AI and COO at Spiltan Invest.
Charlotte Berg joins from Mindshare, where she held several senior leadership roles and played a central part in the company’s development. With a strong background in digital advertising, business development, and strategic leadership, she now takes responsibility for Amanda AI’s continued expansion and growth.
“I’m incredibly grateful for the trust placed in me to lead Amanda AI into its next chapter. The company holds a unique position in the market, and we’re entering 2026 with several exciting initiatives ahead. Together with our strong team, I look forward to continuing to develop our products and creating even greater value for our customers,” says Charlotte Berg.
Current CEO Göran Palm will continue to play an active role in the company, with a focus on sales and marketing.
“I’m incredibly proud of the company that my co-founder, Torkel, and I have built. As we now enter the next phase of strong expansion, I’m convinced that Charlotte is exactly the right person to lead the company forward together with us. Already when I hired her a year ago, I felt confident that she would become our future CEO,” says Göran Palm.
About Amanda AI
Amanda AI provides a solution that automates the creation, management, and budget allocation of digital advertising across Google, Meta, and Bing. Amanda AI’s proprietary algorithms manage hundreds of thousands of ads daily across more than 90 languages and can optimize a single ad up to five million times. The company works with over 500 customers, ranging from e-commerce brands and startups to banks.
