Who is amanda AI
A new powerhouse for your ads
Amanda AI is your always-on advertising engine, built to create and optimize campaigns with relentless precision. Operating as a single platform, it can build new campaigns or take over existing ones, using historical data to predict future outcomes. At the same time, it continuously analyzes performance, and reallocates budgets across channels and ad platforms. Millions of smart decisions every day, keeps your ads in play.

The story of Amanda AI
It all started with the founders, Torkel Öhman and Göran Palm, and a large Swedish B2B e-commerce business. The company had plenty of digital agencies to run the ads, but there was limited time for the many tasks that needed to be done and steep goals that needed to be met. So they did what many people would do: run a test. The test was to hire a group of students to run the daily operations in their Google ads accounts—no prior experience, just clear instructions—and the rest is history.



The science behind smarter advertising
At Amanda AI, we believe great results come from precision, adaptability, and continuous learning. Our method blends advanced machine learning with historical data analysis, at scale, to optimize your ad accounts so that they can perform the best they can. Through constant data-driven decision-making, we learn fast, ensuring smarter, faster, and more effective outcomes.
By leveraging automation and predictive modeling, Amanda AI doesn’t just react—it anticipates. Whether you’re optimizing campaigns, analyzing ad data, or adding new channels, our AI ensures that every move is data-driven, efficient, and impactful.
Get the
competitive edge
Our AI is built for efficiency. You set the budgets, choose markets, and select platforms while our platform handles the execution. It seamlessly sets up new campaigns or takes over existing ones, leaving you in charge of when and where to deploy the AI. While continuously allocating your budget between your campaigns and platforms, it’s working to get you the best results possible—driving efficiency beyond traditional limits.
Amanda AI goes beyond being just another tool. Our smart algorithms expertly handle large volumes of data and takes over your daily work in the ad platforms, helping you make the most of your ad spend. From handling massive amounts of data to maximizing performance, it’s more than just saving time—it’s the power to scale campaigns and improve results with ease.
How it works
The perpetual wheel of optimization
Amanda AI can gather copy and creatives from your site, sets up your campaigns from the ground up, or work with your existing structure. It’ll allocate budget between the platforms you set up. All in all, Amanda AI is here to amplify performance and efficiency beyond traditional limits. It’s optimization at its best.
Combining different marketing efforts can create a better bang for your budget. By understanding how platforms work together, you can make the most out of synergies and spend smarter. For example, Facebook is often more effective in generating audience lists than Google, which can be targeted in Google campaigns, helping you improve your marketing strategy and maximize investment.
Amanda AI identifies key patterns, such as day-of-the-month trends or shifting seasons. These effects are governed by parameters that help us predict future outcomes more accurately once combined with historical data.
No two businesses are alike. Some see spikes on the weekends and some after payday. That’s why our algorithms adapt to every business by running multiple models to find the one best suited for your data.
Guides
How to create your first project
Know the cost,
own the results
Step one
On what platforms are you running your campaign?
Step two
How much is your average monthly ad spend?
Step three
Let's talk
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Summary
Your plan
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Answers to your questions
All you need to know
Find answers to some of your questions in this section, designed to provide clear and concise information about the things you might wonder.
The short answer is: a lot. The longer answer is that Amanda AI is a platform where you can set up your own campaigns or let our AI take over the daily operations of your existing ones. You can choose between many great features like keyword mining, URL exclusion and more to make your strategies even more powerful.
Book a meeting with one of our Product Specialists and they will take you through the process. https://portal.amandaai.com/login and follow the steps to reset your password.
We can take over your existing setup and run the daily operations. You choose which features you want to activate, like budget allocation and keyword mining, and our AI will get to work. Amanda AI will only optimize the campaigns you choose and will not start any campaigns that might be turned off in Google Ads. You can import or add any assets, copy and more to the platform.
Yes, you can! For now, you’ll need to go through your dedicated Customer Success Manager or your Product Specialist —just send them an email with the email address of the person you’d like to add.
Yes, you can! Right now, editing your projects is a little limited, but since the platform is, almost, brand new, we’re adding features constantly.
When logen in, there are two option to create a new “project”. Use quick start or advanced. We recommend using advanced fir the first project you create.
You can run Google Ads campaigns through our platform with Bing and Meta currently run on the side. You’ll soon be able to set up projects on those channels in the platform too.