Monthly Budget

Adjust your budget to your ideal monthly ad spend. You will notice that Google Ads will automatically set your monthly budget to 30.4 (the average number of days in a month) times the daily budget you previously had. This may or may not be your ideal monthly ad spend.

Mid-month budget changes: When you adjust your budget mid-month, your new monthly budget will be the amount you can expect your campaign to spend within that calendar month.

Mid-month campaign launch: When you launch a campaign mid-month, the maximum you will pay gets prorated based on the campaign’s launch date.

Your campaign pauses mid-month and gets re-enabled that same month: In this scenario, your campaign will still spend the budget that’s set when your campaign gets re-enabled.


An example:

Your campaign launches on March 1st with a $7,000 budget. You spend $2,000 and pause your campaign on March 10th. If you re-enable on March 25th, your campaign can still expect to spend up to $7,000 so long as the monthly budget is still set.