With Google Smart Shopping, you can simplify your campaign management, maximize your conversion value, and expand your reach. This campaign subtype combines Standard Shopping and Display Remarketing campaigns and uses automated bidding and ad placement to promote your products and business across networks.
With Smart Shopping campaigns, your existing product feed and assets are combined with Google’s machine learning to show a variety of ads across networks. The systems will pull from your product feed and test different combinations of the image and text you provide, then show the most relevant ads across Google networks, including the Google Search Network, the Google Display Network, YouTube, and Gmail.
In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted to.