Click-Through Rate

CTR stands for click-through rate — a metric that measures the number of clicks you receive on an ad per number of impressions.

Achieving a high click-through rate is essential for your CPC/PPC success because it directly affects both your Quality Score and how much you pay every time someone clicks your search ad.

For example, if you have had five clicks and 100 impressions, then your CTR would be 5%.