Killing the cookie: the path to a more anonymous internet

What does killing the third-party cookie mean for you as an advertiser, and how can you transition to the new way of tracking and looking at data? Join Head of Analytics Niklas Marklund as he walks you through everything you need to know about cookies, why they matter, and what's essential in the future.

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In this webinar

  • The cookie crash course: what are they even?
  • Advertising and targeting with cookies – how does it work?
  • Which functionalities will be limited in the future
  • Alternatives to attribution
  • Solutions including:
    • User cohorts
    • Contextual targeting
    • Universal ID networks

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