Enhanced cost-per-click

Share on facebook
Share on twitter
Share on linkedin

Enhanced cost-per-click (eCPC) helps you get more conversions from manual bidding. eCPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website.

Unlike Target CPA and Target ROAS, which automatically set bids based on your cost per conversion and return-on-ad-spend targets, eCPC will try to keep your average CPC below the max CPC you set (including bid adjustments) when optimizing for conversions.

The formula might look like this: eCPC = Earnings/Clicks.

Related content

Transaction

The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

Thank you

We’ll take it from here

We have received your request and will get back to you as soon as possible.