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Banner advertising uses a rectangular graphic display that stretches across a website’s or online media property’s top, bottom, or sides.

The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.

 

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Transaction

The e-commerce reports allow you to analyze purchase activity on your site or app that tells you product and transaction information, average order value, and other data.

Search term

A search term, otherwise known as a search query, is the word or phrase someone enters into a search engine.

Search engine optimization

SEO means search engine optimization, which is the art of ranking high on search engines in the unpaid section, also known as the organic listings.

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