GroupM Nexus is the first significant actor on the Swedish media agency scene to implement the Swedish AI advertising solution Amanda AI. After just over a year of testing in several markets with positive results, the innovative AI platform is now being implemented as a permanent tool for the group’s search specialists. Anniken Haglund, Head of Platforms, believes other companies will eventually follow suit in the transition toward the future of advertising.
GroupM Nexus, part of the GroupM ecosystem, is the Nordics’ largest performance marketing agency. Having a strong foothold within digital platforms and search, the new collaboration with Amanda AI will strongly support and facilitate specialists’ daily work both in the short and long term. By automating certain tasks, more time can be invested in valuable strategic development.
– We always strive to be ahead of new developments in our constantly changing industry. Combining AI with our specialists’ dexterity and expertise within search advertising will be an increasingly integrated part of our ways of working going forward, as strategic expertise will be valued more highly among search specialists. It feels excellent to strengthen the quality of deliverables to our customers with the help of Amanda AI’s world-class platform while simultaneously creating added value for our staff. Being able to scale up the positive results we have received so far to even more customers is very exciting, says Anniken Haglund, Head of Platforms at GroupM Nexus.
Since November 2021, seven customers from various industries have taken part in a pilot project where Amanda AI was integrated into part of GroupM Nexus search advertising offering. The AI platform led to higher quality and better effects in all campaigns.
– We are incredibly delighted that GroupM has chosen Amanda AI as its primary partner for automation in performance marketing. Together, we have created magical results and met fantastic people who share our vision of the future of advertising, says Göran Palm, CEO at Amanda AI.
About GroupM Nexus
GroupM Nexus is the Nordics’ largest performance marketing organization, with over 440 dedicated specialists. GroupM Nexus gathers GroupM’s expertise and technical solutions under one roof. Together, we help shape the world’s most well-known and influential brands.
About Amanda AI
Amanda AI is a fully automated digital advertising service for creating, optimizing, and budgeting ads on Google, Meta, and Bing in over 90 languages. With a unique algorithm, Amanda AI’s robot streamlines and optimizes millions of digital ads for over 300 clients every day.
Read more on Dagens Media.